A study on the effectiveness of marketing strategy implemented by Pesakabumi Industries Sdn. Bhd. / Najdah Abd Aziz

Pesakabumi Corporation Sdn. Bhd. is presently operating on a 20-acre factory complex comprising of several office buildings, furniture workshops, truss fabrication plants, disposable gas lighter factory and chemical impregnation chamber for treatment of sawn timber and storage. It is situated at Seb...

Full description

Saved in:

Bibliographic Details
Main Author:	Abd Aziz, Najdah
Format:	Thesis
Language:	English
Published:	1999
Subjects:	Branding (Marketing) Promotions
Online Access:	https://ir.uitm.edu.my/id/eprint/59786/1/59786.pdf
Tags:	Add Tag No Tags, Be the first to tag this record!

id	my-uitm-ir.59786
record_format	uketd_dc
spelling	my-uitm-ir.597862022-05-18T04:45:26Z A study on the effectiveness of marketing strategy implemented by Pesakabumi Industries Sdn. Bhd. / Najdah Abd Aziz 1999-10 Abd Aziz, Najdah Branding (Marketing) Market segmentation. Target marketing Marketing research. Marketing research companies. Sales forecasting Market surveys. Including brand choice. Brand loyalty Personnel management. Employment management Promotions Pesakabumi Corporation Sdn. Bhd. is presently operating on a 20-acre factory complex comprising of several office buildings, furniture workshops, truss fabrication plants, disposable gas lighter factory and chemical impregnation chamber for treatment of sawn timber and storage. It is situated at Seberang Marang, Terengganu, about five kilometers north of the proposed Pulau Kerengga Industrial Estate. While Pesakabumi Industries Sdn. Bhd. was involved in timber related industries since 1965. With more than 30 years in the Wood and Furniture Manufacturing Industry, Pesakabumi Industries Sdn. Bhd. had succeeded in gaining a lot of expertise and experience that enabling the company to become a more professional organization in this field. Various tech and technology, both old and new are utilized in the production to ensure that every product churned out fits and meets its specifications. Initially, the purpose of this research is to evaluate the effectiveness of marketing strategy since it was implemented in Pesakabumi Industries Sdn. Bhd. So the researcher will analyze the way on how marketing strategy can be implemented and also compared it with the others companies in the same field. Marketing strategy be important things to the company especially when it involved export and import business. It can be as a guideline for the company in dealing with the others. So it must be set properly and completely as it covered 1999-10 Thesis https://ir.uitm.edu.my/id/eprint/59786/ https://ir.uitm.edu.my/id/eprint/59786/1/59786.pdf text en public degree Universiti Teknologi MARA, Terengganu Faculty of Business Management Ishak, Bahiyah
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
advisor	Ishak, Bahiyah
topic	Branding (Marketing) Branding (Marketing) Branding (Marketing) Branding (Marketing) Branding (Marketing) Promotions
spellingShingle	Branding (Marketing) Branding (Marketing) Branding (Marketing) Branding (Marketing) Branding (Marketing) Promotions Abd Aziz, Najdah A study on the effectiveness of marketing strategy implemented by Pesakabumi Industries Sdn. Bhd. / Najdah Abd Aziz
description	Pesakabumi Corporation Sdn. Bhd. is presently operating on a 20-acre factory complex comprising of several office buildings, furniture workshops, truss fabrication plants, disposable gas lighter factory and chemical impregnation chamber for treatment of sawn timber and storage. It is situated at Seberang Marang, Terengganu, about five kilometers north of the proposed Pulau Kerengga Industrial Estate. While Pesakabumi Industries Sdn. Bhd. was involved in timber related industries since 1965. With more than 30 years in the Wood and Furniture Manufacturing Industry, Pesakabumi Industries Sdn. Bhd. had succeeded in gaining a lot of expertise and experience that enabling the company to become a more professional organization in this field. Various tech and technology, both old and new are utilized in the production to ensure that every product churned out fits and meets its specifications. Initially, the purpose of this research is to evaluate the effectiveness of marketing strategy since it was implemented in Pesakabumi Industries Sdn. Bhd. So the researcher will analyze the way on how marketing strategy can be implemented and also compared it with the others companies in the same field. Marketing strategy be important things to the company especially when it involved export and import business. It can be as a guideline for the company in dealing with the others. So it must be set properly and completely as it covered
format	Thesis
qualification_level	Bachelor degree
author	Abd Aziz, Najdah
author_facet	Abd Aziz, Najdah
author_sort	Abd Aziz, Najdah
title	A study on the effectiveness of marketing strategy implemented by Pesakabumi Industries Sdn. Bhd. / Najdah Abd Aziz
title_short	A study on the effectiveness of marketing strategy implemented by Pesakabumi Industries Sdn. Bhd. / Najdah Abd Aziz
title_full	A study on the effectiveness of marketing strategy implemented by Pesakabumi Industries Sdn. Bhd. / Najdah Abd Aziz
title_fullStr	A study on the effectiveness of marketing strategy implemented by Pesakabumi Industries Sdn. Bhd. / Najdah Abd Aziz
title_full_unstemmed	A study on the effectiveness of marketing strategy implemented by Pesakabumi Industries Sdn. Bhd. / Najdah Abd Aziz
title_sort	study on the effectiveness of marketing strategy implemented by pesakabumi industries sdn. bhd. / najdah abd aziz
granting_institution	Universiti Teknologi MARA, Terengganu
granting_department	Faculty of Business Management
publishDate	1999
url	https://ir.uitm.edu.my/id/eprint/59786/1/59786.pdf
_version_	1783735054931853312

A study on the effectiveness of marketing strategy implemented by Pesakabumi Industries Sdn. Bhd. / Najdah Abd Aziz

Similar Items