Rural tourism: a case of Cameron Highlands, Pahang. The relationship between service quality & tourist loyalty towards tourist experience as mediator / Alif Azhari Ismail, Norhidayah Mohd Yusoff and Mohammad Izzul Hanis Abdul Rahman

This paper examined tourists’ evaluation of service quality in rural tourism destination, which is in Cameron Highlands, Pahang, Malaysia. Cameron Highlands is a highland, which is quite popular among tourists that want to see yet another side of Malaysia; a side where they can walk for hours in the...

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Bibliographic Details
Main Authors: Ismail, Alif Azhari, Mohd Yusoff, Norhidayah, Abdul Rahman, Mohammad Izzul Hanis
Format: Thesis
Language:English
Published: 2015
Subjects:
Online Access:https://ir.uitm.edu.my/id/eprint/59893/1/59893.pdf
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