Attendees’ motivation attending festival: the case of Malaysia International Shoe Festival 2016 / Fatin Zulaikha Zulkifli, Nor Syafikah Yahya and Nor Athirah Kamaruzaman

Festivals and events found as a concept of special interest context that has contributed significantly to tourism, travel, leisure and recreation, and lodging industries recently by becoming tourism demand generating factor. Apart from that, festival is an important way that able to provide social,...

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Main Authors:	Zulkifli, Fatin Zulaikha, Yahya, Nor Syafikah, Kamaruzaman, Nor Athirah
Format:	Thesis
Language:	English
Published:	2016
Subjects:	Motivation Customs relative to public and social life
Online Access:	https://ir.uitm.edu.my/id/eprint/60084/1/60084.pdf
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id	my-uitm-ir.60084
record_format	uketd_dc
spelling	my-uitm-ir.600842022-06-17T02:00:13Z Attendees’ motivation attending festival: the case of Malaysia International Shoe Festival 2016 / Fatin Zulaikha Zulkifli, Nor Syafikah Yahya and Nor Athirah Kamaruzaman 2016 Zulkifli, Fatin Zulaikha Yahya, Nor Syafikah Kamaruzaman, Nor Athirah Motivation Customs relative to public and social life Festivals and events found as a concept of special interest context that has contributed significantly to tourism, travel, leisure and recreation, and lodging industries recently by becoming tourism demand generating factor. Apart from that, festival is an important way that able to provide social, economic, environmental goals and beneficial for the societies and destinations. Festivals and events are one of the attention attractions of destination that provide tourists with updated information about culture, arts, society and history. They also are seen as unique tourist attractions and destination image makers with a variety of other special events. All these kind of festivals are playing major role in contributing developments of the cities by making them to be well-known cities worldwide, together that contributes in country’s revenue itself. The aim of this research is to investigate the underlying dimensions of motivation for attending international festival with regard to different product offering, in specific, shoe. Plus, the second objective of the research is that, to understand how festival attendees perceive the shoe festival with different festival attendee groups. Overall, the study examines how the motivations are related in the context of attending shoe festival that nurtures the Malaysia’s position as a tourist destination that will be focusing on leisure and business tourism around the world. A self-administered questionnaire was designed for the purpose of this study. Samples of 96 respondents that visit Malaysia International Shoe Festival (MISF 2016) were taken and the survey was conducted in Putra World Trade Centre (PWTC), Kuala Lumpur. The results show that there were significant differences in motivation among attendees from shoe festival products. 2016 Thesis https://ir.uitm.edu.my/id/eprint/60084/ https://ir.uitm.edu.my/id/eprint/60084/1/60084.pdf text en public degree Universiti Teknologi MARA Cawangan Melaka Faculty of Hotel and Tourism Management
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
topic	Motivation Customs relative to public and social life
spellingShingle	Motivation Customs relative to public and social life Zulkifli, Fatin Zulaikha Yahya, Nor Syafikah Kamaruzaman, Nor Athirah Attendees’ motivation attending festival: the case of Malaysia International Shoe Festival 2016 / Fatin Zulaikha Zulkifli, Nor Syafikah Yahya and Nor Athirah Kamaruzaman
description	Festivals and events found as a concept of special interest context that has contributed significantly to tourism, travel, leisure and recreation, and lodging industries recently by becoming tourism demand generating factor. Apart from that, festival is an important way that able to provide social, economic, environmental goals and beneficial for the societies and destinations. Festivals and events are one of the attention attractions of destination that provide tourists with updated information about culture, arts, society and history. They also are seen as unique tourist attractions and destination image makers with a variety of other special events. All these kind of festivals are playing major role in contributing developments of the cities by making them to be well-known cities worldwide, together that contributes in country’s revenue itself. The aim of this research is to investigate the underlying dimensions of motivation for attending international festival with regard to different product offering, in specific, shoe. Plus, the second objective of the research is that, to understand how festival attendees perceive the shoe festival with different festival attendee groups. Overall, the study examines how the motivations are related in the context of attending shoe festival that nurtures the Malaysia’s position as a tourist destination that will be focusing on leisure and business tourism around the world. A self-administered questionnaire was designed for the purpose of this study. Samples of 96 respondents that visit Malaysia International Shoe Festival (MISF 2016) were taken and the survey was conducted in Putra World Trade Centre (PWTC), Kuala Lumpur. The results show that there were significant differences in motivation among attendees from shoe festival products.
format	Thesis
qualification_level	Bachelor degree
author	Zulkifli, Fatin Zulaikha Yahya, Nor Syafikah Kamaruzaman, Nor Athirah
author_facet	Zulkifli, Fatin Zulaikha Yahya, Nor Syafikah Kamaruzaman, Nor Athirah
author_sort	Zulkifli, Fatin Zulaikha
title	Attendees’ motivation attending festival: the case of Malaysia International Shoe Festival 2016 / Fatin Zulaikha Zulkifli, Nor Syafikah Yahya and Nor Athirah Kamaruzaman
title_short	Attendees’ motivation attending festival: the case of Malaysia International Shoe Festival 2016 / Fatin Zulaikha Zulkifli, Nor Syafikah Yahya and Nor Athirah Kamaruzaman
title_full	Attendees’ motivation attending festival: the case of Malaysia International Shoe Festival 2016 / Fatin Zulaikha Zulkifli, Nor Syafikah Yahya and Nor Athirah Kamaruzaman
title_fullStr	Attendees’ motivation attending festival: the case of Malaysia International Shoe Festival 2016 / Fatin Zulaikha Zulkifli, Nor Syafikah Yahya and Nor Athirah Kamaruzaman
title_full_unstemmed	Attendees’ motivation attending festival: the case of Malaysia International Shoe Festival 2016 / Fatin Zulaikha Zulkifli, Nor Syafikah Yahya and Nor Athirah Kamaruzaman
title_sort	attendees’ motivation attending festival: the case of malaysia international shoe festival 2016 / fatin zulaikha zulkifli, nor syafikah yahya and nor athirah kamaruzaman
granting_institution	Universiti Teknologi MARA Cawangan Melaka
granting_department	Faculty of Hotel and Tourism Management
publishDate	2016
url	https://ir.uitm.edu.my/id/eprint/60084/1/60084.pdf
_version_	1783735081996648448

Attendees’ motivation attending festival: the case of Malaysia International Shoe Festival 2016 / Fatin Zulaikha Zulkifli, Nor Syafikah Yahya and Nor Athirah Kamaruzaman

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