Assessment on the core consumer satisfaction elements for exceptional dining room service; Hotel UiTM Dungun chapter / Mohamed Muneer Samsudin
With the awakening of consumer maturity, exceptional1 service has been considered as the most important competitive advantage that could be the determining factor of a failure or success to a business. Realizing this, the management of Hotel UiTM Dungun has asked me to explore the current practice a...
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| Main Author: | |
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| Format: | Thesis |
| Language: | English |
| Published: |
2001
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/60103/1/60103.pdf |
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| Summary: | With the awakening of consumer maturity, exceptional1 service has been considered as the most important competitive advantage that could be the determining factor of a failure or success to a business. Realizing this, the management of Hotel UiTM Dungun has asked me to explore the current practice and identify the major aspect that has the most possibility of causing dissatisfaction to its valued customer. After series of studies and discussion, the management and I have come to a mutual agreement to conduct a research on:
ASSESSMENT ON THE
CONSUMER SATISFACTION ELEMENTS FOR
EXCEPTIONAL DINING ROOM SERVICE;
Hotel UiTM Dungun chapter
Although there are many variables that contribute to customer satisfaction, this research
will only focus on key elements that have the potential of making substantial impact on
the service provided. Browse through and discover! |
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