The political economy of contemporary Malaysian film: a case study of two Astro Shaw productions / Irwanmazwan Ibrahim
This study focuses on the political economy of Malaysian film productions by examining the relations between Astro Malaysia Holding and the government through industrial policy areas, capital investment and strategic management. It investigates the ‘box-office’ achievement factors of two contempo...
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| Language: | English |
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2021
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| Online Access: | https://ir.uitm.edu.my/id/eprint/60128/1/60128.pdf |
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my-uitm-ir.601282022-05-23T06:37:41Z The political economy of contemporary Malaysian film: a case study of two Astro Shaw productions / Irwanmazwan Ibrahim 2021-05 Ibrahim, Irwanmazwan Malaysia This study focuses on the political economy of Malaysian film productions by examining the relations between Astro Malaysia Holding and the government through industrial policy areas, capital investment and strategic management. It investigates the ‘box-office’ achievement factors of two contemporary Malaysian films The Journey (2014) and Polis Evo (2015), both of which are produced by Astro Shaw Productions. The study explores the industrial features and correlations, particularly based on marketplace circumstances and issues. The study aims to identify the close relations between the current Malaysian film industry and inconsistent features and unpredictable marketplaces of contemporary Malaysian film productions. It argues that the integration and relationship between corporate-capitalism and government on issues of policies and investment support and give rise to the lucrative and commercial successes of the Astro Shaw productions. In-depth interviews are conducted with industry specialists as to discover that quality content and production with the effectiveness of corporate capital resources and the accumulation of the most essential mechanisms of ‘box-office’ revenues. Through the case studies involving two Astro Shaw productions, the study applies Adam Smith's theoretical framework (The Wealth of Nations, 1776) in examining the political economy aspects. The findings indicate that systematic practices and strategic resources administration have had a positive influence on most investments made, and on imperative marketing and promotion with commercialism order. Therefore, the film industry is in a need of more quality productions that are accomplished strategically by significant capital investment for regional market exploration as to attract a wider segment of potential audiences towards improving revenues and sustainability of productions. 2021-05 Thesis https://ir.uitm.edu.my/id/eprint/60128/ https://ir.uitm.edu.my/id/eprint/60128/1/60128.pdf text en public masters Universiti Teknologi MARA Faculty of Film, Theatre and Animation Yusoff, Norman (Dr.) |
| institution |
Universiti Teknologi MARA |
| collection |
UiTM Institutional Repository |
| language |
English |
| advisor |
Yusoff, Norman (Dr.) |
| topic |
Malaysia |
| spellingShingle |
Malaysia Ibrahim, Irwanmazwan The political economy of contemporary Malaysian film: a case study of two Astro Shaw productions / Irwanmazwan Ibrahim |
| description |
This study focuses on the political economy of Malaysian film productions by
examining the relations between Astro Malaysia Holding and the government through
industrial policy areas, capital investment and strategic management. It investigates the
‘box-office’ achievement factors of two contemporary Malaysian films The
Journey (2014) and Polis Evo (2015), both of which are produced by Astro Shaw
Productions. The study explores the industrial features and correlations, particularly
based on marketplace circumstances and issues. The study aims to identify the close
relations between the current Malaysian film industry and inconsistent features and
unpredictable marketplaces of contemporary Malaysian film productions. It argues that
the integration and relationship between corporate-capitalism and government on issues
of policies and investment support and give rise to the lucrative and commercial
successes of the Astro Shaw productions. In-depth interviews are conducted with
industry specialists as to discover that quality content and production with the
effectiveness of corporate capital resources and the accumulation of the most essential
mechanisms of ‘box-office’ revenues. Through the case studies involving two Astro
Shaw productions, the study applies Adam Smith's theoretical framework (The Wealth
of Nations, 1776) in examining the political economy aspects. The findings indicate that
systematic practices and strategic resources administration have had a positive influence
on most investments made, and on imperative marketing and promotion with
commercialism order. Therefore, the film industry is in a need of more quality
productions that are accomplished strategically by significant capital investment for
regional market exploration as to attract a wider segment of potential audiences towards
improving revenues and sustainability of productions. |
| format |
Thesis |
| qualification_level |
Master's degree |
| author |
Ibrahim, Irwanmazwan |
| author_facet |
Ibrahim, Irwanmazwan |
| author_sort |
Ibrahim, Irwanmazwan |
| title |
The political economy of contemporary Malaysian film: a case study of two Astro Shaw productions / Irwanmazwan Ibrahim |
| title_short |
The political economy of contemporary Malaysian film: a case study of two Astro Shaw productions / Irwanmazwan Ibrahim |
| title_full |
The political economy of contemporary Malaysian film: a case study of two Astro Shaw productions / Irwanmazwan Ibrahim |
| title_fullStr |
The political economy of contemporary Malaysian film: a case study of two Astro Shaw productions / Irwanmazwan Ibrahim |
| title_full_unstemmed |
The political economy of contemporary Malaysian film: a case study of two Astro Shaw productions / Irwanmazwan Ibrahim |
| title_sort |
political economy of contemporary malaysian film: a case study of two astro shaw productions / irwanmazwan ibrahim |
| granting_institution |
Universiti Teknologi MARA |
| granting_department |
Faculty of Film, Theatre and Animation |
| publishDate |
2021 |
| url |
https://ir.uitm.edu.my/id/eprint/60128/1/60128.pdf |
| _version_ |
1783735086780252160 |