Display methods aspect in grocery store / Muhammad Nur Faris Mohd Rozaiman
When it comes to marketing, the majority of the action takes place at exhibits. Understanding the many sorts of display systems and how they are used throughout a wide range of product categories is critical for making a sales effect. A supermarket display is anything in a store that contains or adv...
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| Format: | Thesis |
| Language: | English |
| Published: |
2021
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/60252/1/60252.pdf |
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| Summary: | When it comes to marketing, the majority of the action takes place at exhibits. Understanding the many sorts of display systems and how they are used throughout a wide range of product categories is critical for making a sales effect. A supermarket display is anything in a store that contains or advertises a product. The marketing approach places a strong emphasis on the look of displays, as they are frequently the initial point of contact between the product and the customer. The purpose of this research is to investigate the significance of display strategy in the grocery shop. Acquiring behavior in terms of selecting, purchasing, and providing services based on the requirements of the shoppers Providers might consider consumer purchase habits as well as how customers pick their products and services. In general, customers find it difficult to discover the goods they want. Because store display is linked to consumer attention to the product and purchase intent, it is important for the client to simply acquire all information in terms of the direction and positioning of certain shelves and goods. A case study is chosen to be used in the analysis. Bandar Puncak Alam, Selangor, are the case studies identified. The grocery store is located in Ruang Niaga Eco Grandeur, Puncak Alam. According to the summary of findings from the study objective and the research methodology utilized for the research, the majority of the consumers have previously visited a grocery shop. Furthermore, the majority of them want to go to the grocery shop in the future. Furthermore, all of the consumers felt that the grocery store's display needed to be improved in order to provide a better first impression. Some consumers also agreed that the grocery shop might improve its display methods in the future. |
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