Permai Park Inn promotional activities: a study on its sales promotion / Syahrul Hezrin Mahmud

The hospitality industry (hotel) is cyclical, going through big upswings and big downswings. During the economic down turn , hotels can lose a lot of money especially in term of fixed costs. As the impact from economic down turn, the hotel room occupancy rate has declined tremendously compared to t...

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Bibliographic Details
Main Author:	Mahmud, Syahrul Hezrin
Format:	Thesis
Language:	English
Published:	1998
Subjects:	Social aspects Social marketing Branding (Marketing) Management Advertising campaigns
Online Access:	https://ir.uitm.edu.my/id/eprint/60279/1/60279.pdf
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id	my-uitm-ir.60279
record_format	uketd_dc
spelling	my-uitm-ir.602792022-05-25T07:39:17Z Permai Park Inn promotional activities: a study on its sales promotion / Syahrul Hezrin Mahmud 1998-10 Mahmud, Syahrul Hezrin Social aspects. Social marketing Branding (Marketing) Market segmentation. Target marketing Management Advertising campaigns The hospitality industry (hotel) is cyclical, going through big upswings and big downswings. During the economic down turn , hotels can lose a lot of money especially in term of fixed costs. As the impact from economic down turn, the hotel room occupancy rate has declined tremendously compared to the previous years. In order to overcome the problem they are trying to invest heavily in promotional activities especially in term of sales promotion. Therefore, this research paper will emphasize on Permai Park Inn promotional activities especially in term of sales promotion. This research will reveal the effectiveness of sales promotion in improving the sales performance. This research also will find out the aspect of promotional activities in general. The aim of this research paper is to present the ability of the researcher to implement the marketing theories under the actual situation This research paper will present the findings and practical ideas in order to improve the topic under study. 1998-10 Thesis https://ir.uitm.edu.my/id/eprint/60279/ https://ir.uitm.edu.my/id/eprint/60279/1/60279.pdf text en public degree Universiti Teknologi MARA, Terengganu Faculty of Business Management Othman, Harun
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
advisor	Othman, Harun
topic	Social aspects Social marketing Branding (Marketing) Social aspects Social marketing Management Advertising campaigns
spellingShingle	Social aspects Social marketing Branding (Marketing) Social aspects Social marketing Management Advertising campaigns Mahmud, Syahrul Hezrin Permai Park Inn promotional activities: a study on its sales promotion / Syahrul Hezrin Mahmud
description	The hospitality industry (hotel) is cyclical, going through big upswings and big downswings. During the economic down turn , hotels can lose a lot of money especially in term of fixed costs. As the impact from economic down turn, the hotel room occupancy rate has declined tremendously compared to the previous years. In order to overcome the problem they are trying to invest heavily in promotional activities especially in term of sales promotion. Therefore, this research paper will emphasize on Permai Park Inn promotional activities especially in term of sales promotion. This research will reveal the effectiveness of sales promotion in improving the sales performance. This research also will find out the aspect of promotional activities in general. The aim of this research paper is to present the ability of the researcher to implement the marketing theories under the actual situation This research paper will present the findings and practical ideas in order to improve the topic under study.
format	Thesis
qualification_level	Bachelor degree
author	Mahmud, Syahrul Hezrin
author_facet	Mahmud, Syahrul Hezrin
author_sort	Mahmud, Syahrul Hezrin
title	Permai Park Inn promotional activities: a study on its sales promotion / Syahrul Hezrin Mahmud
title_short	Permai Park Inn promotional activities: a study on its sales promotion / Syahrul Hezrin Mahmud
title_full	Permai Park Inn promotional activities: a study on its sales promotion / Syahrul Hezrin Mahmud
title_fullStr	Permai Park Inn promotional activities: a study on its sales promotion / Syahrul Hezrin Mahmud
title_full_unstemmed	Permai Park Inn promotional activities: a study on its sales promotion / Syahrul Hezrin Mahmud
title_sort	permai park inn promotional activities: a study on its sales promotion / syahrul hezrin mahmud
granting_institution	Universiti Teknologi MARA, Terengganu
granting_department	Faculty of Business Management
publishDate	1998
url	https://ir.uitm.edu.my/id/eprint/60279/1/60279.pdf
_version_	1783735108616847360

Permai Park Inn promotional activities: a study on its sales promotion / Syahrul Hezrin Mahmud

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