Permai Park Inn promotional activities: a study on its sales promotion / Syahrul Hezrin Mahmud
The hospitality industry (hotel) is cyclical, going through big upswings and big downswings. During the economic down turn , hotels can lose a lot of money especially in term of fixed costs. As the impact from economic down turn, the hotel room occupancy rate has declined tremendously compared to t...
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Main Author: | Mahmud, Syahrul Hezrin |
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Format: | Thesis |
Language: | English |
Published: |
1998
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Subjects: | |
Online Access: | https://ir.uitm.edu.my/id/eprint/60279/1/60279.pdf |
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