A study on the effectiveness of sale promotion (sales mission) done by Malaysian Tourism Promotion Board (MTPB) for the corporate customer within Kuala Lumpur / Esmady Fazudin Mokhtarruddin

Tourism industry is an important contributor to the Malaysian economy. In this industry, promotion is important element to develop a positive impact to the growth of this industry. This is the main purpose of this research is, to the see the effectiveness of the sales promotion or sales mission that...

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Main Author:	Mokhtarruddin, Esmady Fazudin
Format:	Thesis
Language:	English
Published:	1999
Subjects:	Business societies Branding (Marketing) Advertising
Online Access:	https://ir.uitm.edu.my/id/eprint/60292/1/60292.pdf
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id	my-uitm-ir.60292
record_format	uketd_dc
spelling	my-uitm-ir.602922022-05-25T07:42:30Z A study on the effectiveness of sale promotion (sales mission) done by Malaysian Tourism Promotion Board (MTPB) for the corporate customer within Kuala Lumpur / Esmady Fazudin Mokhtarruddin 1999-04 Mokhtarruddin, Esmady Fazudin Business societies Branding (Marketing) Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Advertising Tourism industry is an important contributor to the Malaysian economy. In this industry, promotion is important element to develop a positive impact to the growth of this industry. This is the main purpose of this research is, to the see the effectiveness of the sales promotion or sales mission that has been carried out by Malaysia Tourism Promotion Board from 1995 to 1997 from the corporate customer perspective. In the past there were no research being conducted to measure the effectiveness of the service from the corporate customer perspective. The population of this research is the corporate customer who participates in the service from 1995 to 1997 and these corporate customers located in Kuala Lumpur area only. The questionnaires are distributed by using mail, fax, hand out, telephone and e-mail. The questionnaires contain 16 question that have to be answered by the selected respondent. 75 respondent were selected from the total population and 66 respondent did reply their answer. This selection of the respondent was based on the non-probability sampling technique and the judgement sampling technique has been used to select the respondent. The procedure for analysing the data, SPSS program has been used and for the hypothesis 1999-04 Thesis https://ir.uitm.edu.my/id/eprint/60292/ https://ir.uitm.edu.my/id/eprint/60292/1/60292.pdf text en public degree Universiti Teknologi MARA, Terengganu Faculty of Business Management Ishak, Bahiyah
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
advisor	Ishak, Bahiyah
topic	Business societies Branding (Marketing) Business societies Advertising
spellingShingle	Business societies Branding (Marketing) Business societies Advertising Mokhtarruddin, Esmady Fazudin A study on the effectiveness of sale promotion (sales mission) done by Malaysian Tourism Promotion Board (MTPB) for the corporate customer within Kuala Lumpur / Esmady Fazudin Mokhtarruddin
description	Tourism industry is an important contributor to the Malaysian economy. In this industry, promotion is important element to develop a positive impact to the growth of this industry. This is the main purpose of this research is, to the see the effectiveness of the sales promotion or sales mission that has been carried out by Malaysia Tourism Promotion Board from 1995 to 1997 from the corporate customer perspective. In the past there were no research being conducted to measure the effectiveness of the service from the corporate customer perspective. The population of this research is the corporate customer who participates in the service from 1995 to 1997 and these corporate customers located in Kuala Lumpur area only. The questionnaires are distributed by using mail, fax, hand out, telephone and e-mail. The questionnaires contain 16 question that have to be answered by the selected respondent. 75 respondent were selected from the total population and 66 respondent did reply their answer. This selection of the respondent was based on the non-probability sampling technique and the judgement sampling technique has been used to select the respondent. The procedure for analysing the data, SPSS program has been used and for the hypothesis
format	Thesis
qualification_level	Bachelor degree
author	Mokhtarruddin, Esmady Fazudin
author_facet	Mokhtarruddin, Esmady Fazudin
author_sort	Mokhtarruddin, Esmady Fazudin
title	A study on the effectiveness of sale promotion (sales mission) done by Malaysian Tourism Promotion Board (MTPB) for the corporate customer within Kuala Lumpur / Esmady Fazudin Mokhtarruddin
title_short	A study on the effectiveness of sale promotion (sales mission) done by Malaysian Tourism Promotion Board (MTPB) for the corporate customer within Kuala Lumpur / Esmady Fazudin Mokhtarruddin
title_full	A study on the effectiveness of sale promotion (sales mission) done by Malaysian Tourism Promotion Board (MTPB) for the corporate customer within Kuala Lumpur / Esmady Fazudin Mokhtarruddin
title_fullStr	A study on the effectiveness of sale promotion (sales mission) done by Malaysian Tourism Promotion Board (MTPB) for the corporate customer within Kuala Lumpur / Esmady Fazudin Mokhtarruddin
title_full_unstemmed	A study on the effectiveness of sale promotion (sales mission) done by Malaysian Tourism Promotion Board (MTPB) for the corporate customer within Kuala Lumpur / Esmady Fazudin Mokhtarruddin
title_sort	study on the effectiveness of sale promotion (sales mission) done by malaysian tourism promotion board (mtpb) for the corporate customer within kuala lumpur / esmady fazudin mokhtarruddin
granting_institution	Universiti Teknologi MARA, Terengganu
granting_department	Faculty of Business Management
publishDate	1999
url	https://ir.uitm.edu.my/id/eprint/60292/1/60292.pdf
_version_	1783735109352947712

A study on the effectiveness of sale promotion (sales mission) done by Malaysian Tourism Promotion Board (MTPB) for the corporate customer within Kuala Lumpur / Esmady Fazudin Mokhtarruddin

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