The effect of health belief model towards intention to consume functional foods among older consumers in Malaysia: the moderating effect of perceived familiarity / Flaviana Ivy Febian

The growth of new eating habits and consumption in functional foods is due to the health problem. The whole world is facing chronic diseases problems such as obesity, heart disease, diabetes, and hypertension problems. Nutrition and exercise play main roles in its prevention and treatment due to the...

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Main Author:	Febian, Flaviana Ivy
Format:	Thesis
Language:	English
Published:	2021
Subjects:	Consumer behavior Consumers' preferences Consumer research Including consumer profiling
Online Access:	https://ir.uitm.edu.my/id/eprint/60346/1/60346.pdf
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id	my-uitm-ir.60346
record_format	uketd_dc
spelling	my-uitm-ir.603462022-05-26T00:21:21Z The effect of health belief model towards intention to consume functional foods among older consumers in Malaysia: the moderating effect of perceived familiarity / Flaviana Ivy Febian 2021-05 Febian, Flaviana Ivy Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling The growth of new eating habits and consumption in functional foods is due to the health problem. The whole world is facing chronic diseases problems such as obesity, heart disease, diabetes, and hypertension problems. Nutrition and exercise play main roles in its prevention and treatment due to the frequency of chronic diseases. Moreover, inadequate knowledge of consumers and awareness on functional ingredients could affect on one health. In this thesis, perceived susceptibility, perceived barriers, perceived benefits and cue to action will be investigated to identify the relationships with intention to consume towards functional foods in Malaysia. This thesis also investigates the moderating effect of perceived familiarity between with Health Belief Model (HBM) variables relationship and the intention to consume towards functional foods. Data were collected from older consumers. A total of 250 offline questionnaires were obtained for the final data analysis. In this thesis, purposive sampling and convenience sampling were employed. SPSS 24 and PLS 3.0 were performed to test the collected data. This thesis aimed at gaining a better understanding of the factors that influence consumption of functional foods are needed and contribute to the functional foods consumption literature by recognizing the factors that influencing functional foods consumption. 2021-05 Thesis https://ir.uitm.edu.my/id/eprint/60346/ https://ir.uitm.edu.my/id/eprint/60346/1/60346.pdf text en public masters Universiti Teknologi MARA Faculty of Business and Management Syed Annuar, Sharifah Nurafizah (Dr.)
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
advisor	Syed Annuar, Sharifah Nurafizah (Dr.)
topic	Consumer behavior Consumers' preferences Consumer research Including consumer profiling
spellingShingle	Consumer behavior Consumers' preferences Consumer research Including consumer profiling Febian, Flaviana Ivy The effect of health belief model towards intention to consume functional foods among older consumers in Malaysia: the moderating effect of perceived familiarity / Flaviana Ivy Febian
description	The growth of new eating habits and consumption in functional foods is due to the health problem. The whole world is facing chronic diseases problems such as obesity, heart disease, diabetes, and hypertension problems. Nutrition and exercise play main roles in its prevention and treatment due to the frequency of chronic diseases. Moreover, inadequate knowledge of consumers and awareness on functional ingredients could affect on one health. In this thesis, perceived susceptibility, perceived barriers, perceived benefits and cue to action will be investigated to identify the relationships with intention to consume towards functional foods in Malaysia. This thesis also investigates the moderating effect of perceived familiarity between with Health Belief Model (HBM) variables relationship and the intention to consume towards functional foods. Data were collected from older consumers. A total of 250 offline questionnaires were obtained for the final data analysis. In this thesis, purposive sampling and convenience sampling were employed. SPSS 24 and PLS 3.0 were performed to test the collected data. This thesis aimed at gaining a better understanding of the factors that influence consumption of functional foods are needed and contribute to the functional foods consumption literature by recognizing the factors that influencing functional foods consumption.
format	Thesis
qualification_level	Master's degree
author	Febian, Flaviana Ivy
author_facet	Febian, Flaviana Ivy
author_sort	Febian, Flaviana Ivy
title	The effect of health belief model towards intention to consume functional foods among older consumers in Malaysia: the moderating effect of perceived familiarity / Flaviana Ivy Febian
title_short	The effect of health belief model towards intention to consume functional foods among older consumers in Malaysia: the moderating effect of perceived familiarity / Flaviana Ivy Febian
title_full	The effect of health belief model towards intention to consume functional foods among older consumers in Malaysia: the moderating effect of perceived familiarity / Flaviana Ivy Febian
title_fullStr	The effect of health belief model towards intention to consume functional foods among older consumers in Malaysia: the moderating effect of perceived familiarity / Flaviana Ivy Febian
title_full_unstemmed	The effect of health belief model towards intention to consume functional foods among older consumers in Malaysia: the moderating effect of perceived familiarity / Flaviana Ivy Febian
title_sort	effect of health belief model towards intention to consume functional foods among older consumers in malaysia: the moderating effect of perceived familiarity / flaviana ivy febian
granting_institution	Universiti Teknologi MARA
granting_department	Faculty of Business and Management
publishDate	2021
url	https://ir.uitm.edu.my/id/eprint/60346/1/60346.pdf
_version_	1783735114033790976

The effect of health belief model towards intention to consume functional foods among older consumers in Malaysia: the moderating effect of perceived familiarity / Flaviana Ivy Febian

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