Tourist satisfaction regarding upon the shopping malls attributes in Melaka City / Mohamad Izul Ismail, Muhamad Afiq Irfan Abdul Rahman and Siti Nur Azhana Hassan

Tourism is an emerging economic sector for Malaysia has targeted to capture a place within the top 10 countries in the world in terms of international tourist arrivals through various development plans and shopping tourism is one of it. Shopping is a popular tourist activity. While a person might no...

Full description

Saved in:

Bibliographic Details
Main Authors:	Ismail, Mohamad Izul, Abdul Rahman, Muhamad Afiq Irfan, Hassan, Siti Nur Azhana
Format:	Thesis
Language:	English
Published:	2015
Subjects:	Travel Voyages and travels (General) Consumer satisfaction
Online Access:	https://ir.uitm.edu.my/id/eprint/60357/1/60357.pdf
Tags:	Add Tag No Tags, Be the first to tag this record!

id	my-uitm-ir.60357
record_format	uketd_dc
spelling	my-uitm-ir.603572022-06-17T03:07:44Z Tourist satisfaction regarding upon the shopping malls attributes in Melaka City / Mohamad Izul Ismail, Muhamad Afiq Irfan Abdul Rahman and Siti Nur Azhana Hassan 2015 Ismail, Mohamad Izul Abdul Rahman, Muhamad Afiq Irfan Hassan, Siti Nur Azhana Travel. Voyages and travels (General) Consumer satisfaction Shopping centers. Shopping malls Tourism is an emerging economic sector for Malaysia has targeted to capture a place within the top 10 countries in the world in terms of international tourist arrivals through various development plans and shopping tourism is one of it. Shopping is a popular tourist activity. While a person might not travel for the purpose of shopping, many tourists shop while traveling. The objective of this research is to investigate which attributes of shopping malls can give satisfaction and attract tourist to visit. Second objectives is to examine the relationship between shopping attributes and customer shopping satisfaction in Melaka’s shopping malls. Shopping satisfaction is overall evaluation that is based on the total purchase consumption and experience. In general, satisfaction has been conceptualized in terms of whether the product/service meets consumer needs and expectations. In this research, the attributes that were taken into measurement of customers’ satisfaction are facilities convenience, service convenience, shopping convenience, neat/ spacious area, price competitive and fashion goods. The result of this study indicates there is positive relationship between the attributes and customers satisfaction. The most attributes that influence customers’ satisfaction is facilities convenience. Facilities convenience of the shopping mall gives high value on customers satisfaction. Lastly, further research should be enhance to improve the shopping tourism in Melaka. 2015 Thesis https://ir.uitm.edu.my/id/eprint/60357/ https://ir.uitm.edu.my/id/eprint/60357/1/60357.pdf text en public degree Universiti Teknologi MARA Cawangan Melaka Faculty of Hotel and Tourism Management
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
topic	Travel Voyages and travels (General) Consumer satisfaction Travel Voyages and travels (General)
spellingShingle	Travel Voyages and travels (General) Consumer satisfaction Travel Voyages and travels (General) Ismail, Mohamad Izul Abdul Rahman, Muhamad Afiq Irfan Hassan, Siti Nur Azhana Tourist satisfaction regarding upon the shopping malls attributes in Melaka City / Mohamad Izul Ismail, Muhamad Afiq Irfan Abdul Rahman and Siti Nur Azhana Hassan
description	Tourism is an emerging economic sector for Malaysia has targeted to capture a place within the top 10 countries in the world in terms of international tourist arrivals through various development plans and shopping tourism is one of it. Shopping is a popular tourist activity. While a person might not travel for the purpose of shopping, many tourists shop while traveling. The objective of this research is to investigate which attributes of shopping malls can give satisfaction and attract tourist to visit. Second objectives is to examine the relationship between shopping attributes and customer shopping satisfaction in Melaka’s shopping malls. Shopping satisfaction is overall evaluation that is based on the total purchase consumption and experience. In general, satisfaction has been conceptualized in terms of whether the product/service meets consumer needs and expectations. In this research, the attributes that were taken into measurement of customers’ satisfaction are facilities convenience, service convenience, shopping convenience, neat/ spacious area, price competitive and fashion goods. The result of this study indicates there is positive relationship between the attributes and customers satisfaction. The most attributes that influence customers’ satisfaction is facilities convenience. Facilities convenience of the shopping mall gives high value on customers satisfaction. Lastly, further research should be enhance to improve the shopping tourism in Melaka.
format	Thesis
qualification_level	Bachelor degree
author	Ismail, Mohamad Izul Abdul Rahman, Muhamad Afiq Irfan Hassan, Siti Nur Azhana
author_facet	Ismail, Mohamad Izul Abdul Rahman, Muhamad Afiq Irfan Hassan, Siti Nur Azhana
author_sort	Ismail, Mohamad Izul
title	Tourist satisfaction regarding upon the shopping malls attributes in Melaka City / Mohamad Izul Ismail, Muhamad Afiq Irfan Abdul Rahman and Siti Nur Azhana Hassan
title_short	Tourist satisfaction regarding upon the shopping malls attributes in Melaka City / Mohamad Izul Ismail, Muhamad Afiq Irfan Abdul Rahman and Siti Nur Azhana Hassan
title_full	Tourist satisfaction regarding upon the shopping malls attributes in Melaka City / Mohamad Izul Ismail, Muhamad Afiq Irfan Abdul Rahman and Siti Nur Azhana Hassan
title_fullStr	Tourist satisfaction regarding upon the shopping malls attributes in Melaka City / Mohamad Izul Ismail, Muhamad Afiq Irfan Abdul Rahman and Siti Nur Azhana Hassan
title_full_unstemmed	Tourist satisfaction regarding upon the shopping malls attributes in Melaka City / Mohamad Izul Ismail, Muhamad Afiq Irfan Abdul Rahman and Siti Nur Azhana Hassan
title_sort	tourist satisfaction regarding upon the shopping malls attributes in melaka city / mohamad izul ismail, muhamad afiq irfan abdul rahman and siti nur azhana hassan
granting_institution	Universiti Teknologi MARA Cawangan Melaka
granting_department	Faculty of Hotel and Tourism Management
publishDate	2015
url	https://ir.uitm.edu.my/id/eprint/60357/1/60357.pdf
_version_	1783735116940443648

Tourist satisfaction regarding upon the shopping malls attributes in Melaka City / Mohamad Izul Ismail, Muhamad Afiq Irfan Abdul Rahman and Siti Nur Azhana Hassan

Similar Items