The awareness of health tourism among local residents in Banda Hilir, Melaka / Suhana Mohamad, Nurul Adiela Jais and Nur Syafiqah Saad

Health Tourism is relatively new in Malaysia when this industry was started since the year 1997. The earliest form of health tourism such as visiting mineral or hot springs was existed in Malaysia to attract more tourists come to Malaysia. The development of Health Tourism has been extended when the...

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Main Authors:	Mohamad, Suhana, Jais, Nurul Adiela, Saad, Nur Syafiqah
Format:	Thesis
Language:	English
Published:	2015
Subjects:	Travel Voyages and travels (General)
Online Access:	https://ir.uitm.edu.my/id/eprint/60434/1/60434.pdf
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id	my-uitm-ir.60434
record_format	uketd_dc
spelling	my-uitm-ir.604342022-06-17T03:48:07Z The awareness of health tourism among local residents in Banda Hilir, Melaka / Suhana Mohamad, Nurul Adiela Jais and Nur Syafiqah Saad 2015 Mohamad, Suhana Jais, Nurul Adiela Saad, Nur Syafiqah Travel. Voyages and travels (General) Medical centers. Hospitals. Dispensaries. Clinics Hospitals. Health facilities Health Tourism is relatively new in Malaysia when this industry was started since the year 1997. The earliest form of health tourism such as visiting mineral or hot springs was existed in Malaysia to attract more tourists come to Malaysia. The development of Health Tourism has been extended when there are more private hospitals and medical centers offering their healthcare services especially in city area. Neighbouring country such as Singapore, Thailand and Philippines are actively promoting Health Tourism. On top of that, Malaysia competitive in providing the highest quality for healthcare services to maintain its position as the leading Health Tourism in this region. Basically, this research objective is identifying the level of knowledge about Health Tourism among local residents in Melaka by using AIDA Model. The research findings found that the level of awareness among local residents in Melaka at very low although Melaka was one of the popular place of Health Tourism activity in Malaysia. Furthermore, the respondents also presented a positive attitude to engage in Health Tourism experience through the interest and desire. The promotion via advertisement and social media might be suggested to enhance the knowledge and provide sufficient information to the local residents so that they will clearly understand of Health Tourism. 2015 Thesis https://ir.uitm.edu.my/id/eprint/60434/ https://ir.uitm.edu.my/id/eprint/60434/1/60434.pdf text en public degree Universiti Teknologi MARA Cawangan Melaka Faculty of Hotel and Tourism Management
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
topic	Travel Voyages and travels (General) Travel Voyages and travels (General) Travel Voyages and travels (General)
spellingShingle	Travel Voyages and travels (General) Travel Voyages and travels (General) Travel Voyages and travels (General) Mohamad, Suhana Jais, Nurul Adiela Saad, Nur Syafiqah The awareness of health tourism among local residents in Banda Hilir, Melaka / Suhana Mohamad, Nurul Adiela Jais and Nur Syafiqah Saad
description	Health Tourism is relatively new in Malaysia when this industry was started since the year 1997. The earliest form of health tourism such as visiting mineral or hot springs was existed in Malaysia to attract more tourists come to Malaysia. The development of Health Tourism has been extended when there are more private hospitals and medical centers offering their healthcare services especially in city area. Neighbouring country such as Singapore, Thailand and Philippines are actively promoting Health Tourism. On top of that, Malaysia competitive in providing the highest quality for healthcare services to maintain its position as the leading Health Tourism in this region. Basically, this research objective is identifying the level of knowledge about Health Tourism among local residents in Melaka by using AIDA Model. The research findings found that the level of awareness among local residents in Melaka at very low although Melaka was one of the popular place of Health Tourism activity in Malaysia. Furthermore, the respondents also presented a positive attitude to engage in Health Tourism experience through the interest and desire. The promotion via advertisement and social media might be suggested to enhance the knowledge and provide sufficient information to the local residents so that they will clearly understand of Health Tourism.
format	Thesis
qualification_level	Bachelor degree
author	Mohamad, Suhana Jais, Nurul Adiela Saad, Nur Syafiqah
author_facet	Mohamad, Suhana Jais, Nurul Adiela Saad, Nur Syafiqah
author_sort	Mohamad, Suhana
title	The awareness of health tourism among local residents in Banda Hilir, Melaka / Suhana Mohamad, Nurul Adiela Jais and Nur Syafiqah Saad
title_short	The awareness of health tourism among local residents in Banda Hilir, Melaka / Suhana Mohamad, Nurul Adiela Jais and Nur Syafiqah Saad
title_full	The awareness of health tourism among local residents in Banda Hilir, Melaka / Suhana Mohamad, Nurul Adiela Jais and Nur Syafiqah Saad
title_fullStr	The awareness of health tourism among local residents in Banda Hilir, Melaka / Suhana Mohamad, Nurul Adiela Jais and Nur Syafiqah Saad
title_full_unstemmed	The awareness of health tourism among local residents in Banda Hilir, Melaka / Suhana Mohamad, Nurul Adiela Jais and Nur Syafiqah Saad
title_sort	awareness of health tourism among local residents in banda hilir, melaka / suhana mohamad, nurul adiela jais and nur syafiqah saad
granting_institution	Universiti Teknologi MARA Cawangan Melaka
granting_department	Faculty of Hotel and Tourism Management
publishDate	2015
url	https://ir.uitm.edu.my/id/eprint/60434/1/60434.pdf
_version_	1783735127287791616

The awareness of health tourism among local residents in Banda Hilir, Melaka / Suhana Mohamad, Nurul Adiela Jais and Nur Syafiqah Saad

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