Marketing plan for Integrated Services Digital Network (ISDN) focussing on major business sales Kota Kinabalu / Halijah Laini

Telekom Malaysia is one of the telecommunications operators in Malaysia other than Mobikom, Time Telekom, Mutiara Telecommunication and Celcom. ISDN is one of the TM products whereby it is a major telecommunications breakthrough for today’s business. TM needs to have its own marketing plan for ISDN...

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Bibliographic Details
Main Author:	Laini, Halijah
Format:	Thesis
Language:	English
Published:	1999
Subjects:	Small business Medium-sized business Branding (Marketing) Consumer satisfaction
Online Access:	https://ir.uitm.edu.my/id/eprint/60453/1/60453.pdf
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id	my-uitm-ir.60453
record_format	uketd_dc
spelling	my-uitm-ir.604532022-05-29T14:45:45Z Marketing plan for Integrated Services Digital Network (ISDN) focussing on major business sales Kota Kinabalu / Halijah Laini 1999-04 Laini, Halijah Small business. Medium-sized business Management. Industrial Management Branding (Marketing) Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Consumer satisfaction Customer services. Customer relations Telekom Malaysia is one of the telecommunications operators in Malaysia other than Mobikom, Time Telekom, Mutiara Telecommunication and Celcom. ISDN is one of the TM products whereby it is a major telecommunications breakthrough for today’s business. TM needs to have its own marketing plan for ISDN so that it has a central instrument for directing and coordinating the marketing effort. ISDN is a full digital public network that delivers competitive advantage by allowing customers to do business faster, economical and more efficient. The marketing plan aim is to: i. To find SWOT analysis of Telekom Malaysia and the product in order to be more competitive. ii. To find out existing customer awareness in order to understand their needs iii. To find out the MBSKK’s employees’ readiness in selling the product iv. To improve the MBSKK’s employees’ marketing skill ISDN in Kota Kinabalu region is only at the growth stage whereby there are only few user of ISDN while the others are still applying for ISDN services. TM is having problem regarding ISDN line in Kota Kinabalu region because demand from customers is great, but TM cannot provide them with the ISDN because of limited line. 1999-04 Thesis https://ir.uitm.edu.my/id/eprint/60453/ https://ir.uitm.edu.my/id/eprint/60453/1/60453.pdf text en public degree Universiti Teknologi MARA, Terengganu Faculty Of Business Management Aloi, Stalin Johneny
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
advisor	Aloi, Stalin Johneny
topic	Small business Medium-sized business Small business Medium-sized business Branding (Marketing) Small business Medium-sized business Consumer satisfaction Small business Medium-sized business
spellingShingle	Small business Medium-sized business Small business Medium-sized business Branding (Marketing) Small business Medium-sized business Consumer satisfaction Small business Medium-sized business Laini, Halijah Marketing plan for Integrated Services Digital Network (ISDN) focussing on major business sales Kota Kinabalu / Halijah Laini
description	Telekom Malaysia is one of the telecommunications operators in Malaysia other than Mobikom, Time Telekom, Mutiara Telecommunication and Celcom. ISDN is one of the TM products whereby it is a major telecommunications breakthrough for today’s business. TM needs to have its own marketing plan for ISDN so that it has a central instrument for directing and coordinating the marketing effort. ISDN is a full digital public network that delivers competitive advantage by allowing customers to do business faster, economical and more efficient. The marketing plan aim is to: i. To find SWOT analysis of Telekom Malaysia and the product in order to be more competitive. ii. To find out existing customer awareness in order to understand their needs iii. To find out the MBSKK’s employees’ readiness in selling the product iv. To improve the MBSKK’s employees’ marketing skill ISDN in Kota Kinabalu region is only at the growth stage whereby there are only few user of ISDN while the others are still applying for ISDN services. TM is having problem regarding ISDN line in Kota Kinabalu region because demand from customers is great, but TM cannot provide them with the ISDN because of limited line.
format	Thesis
qualification_level	Bachelor degree
author	Laini, Halijah
author_facet	Laini, Halijah
author_sort	Laini, Halijah
title	Marketing plan for Integrated Services Digital Network (ISDN) focussing on major business sales Kota Kinabalu / Halijah Laini
title_short	Marketing plan for Integrated Services Digital Network (ISDN) focussing on major business sales Kota Kinabalu / Halijah Laini
title_full	Marketing plan for Integrated Services Digital Network (ISDN) focussing on major business sales Kota Kinabalu / Halijah Laini
title_fullStr	Marketing plan for Integrated Services Digital Network (ISDN) focussing on major business sales Kota Kinabalu / Halijah Laini
title_full_unstemmed	Marketing plan for Integrated Services Digital Network (ISDN) focussing on major business sales Kota Kinabalu / Halijah Laini
title_sort	marketing plan for integrated services digital network (isdn) focussing on major business sales kota kinabalu / halijah laini
granting_institution	Universiti Teknologi MARA, Terengganu
granting_department	Faculty Of Business Management
publishDate	1999
url	https://ir.uitm.edu.my/id/eprint/60453/1/60453.pdf
_version_	1783735128368873472

Marketing plan for Integrated Services Digital Network (ISDN) focussing on major business sales Kota Kinabalu / Halijah Laini

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