Motivation factor for young adult to visit museums in Bandar Hilir, Melaka / Rosnani Roslan, Noorazlina Aazlee and Siti Aminah Nordin

Museum not only a place to promoting cultural conservation but also play a role as important tool for community development. The motivation of attracting young adult to visiting museum in today’s era is a central discussion topic in this paper. This paper explores on what motivation factor that lead...

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Main Authors:	Roslan, Rosnani, Aazlee, Noorazlina, Nordin, Siti Aminah
Format:	Thesis
Language:	English
Published:	2015
Subjects:	Museums (General) Collectors and collecting (General)
Online Access:	https://ir.uitm.edu.my/id/eprint/60471/1/60471.pdf
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id	my-uitm-ir.60471
record_format	uketd_dc
spelling	my-uitm-ir.604712022-06-29T01:17:02Z Motivation factor for young adult to visit museums in Bandar Hilir, Melaka / Rosnani Roslan, Noorazlina Aazlee and Siti Aminah Nordin 2015-06 Roslan, Rosnani Aazlee, Noorazlina Nordin, Siti Aminah Museums (General). Collectors and collecting (General) Travel. Voyages and travels (General) Heritage tourism. Cultural tourism Museum not only a place to promoting cultural conservation but also play a role as important tool for community development. The motivation of attracting young adult to visiting museum in today’s era is a central discussion topic in this paper. This paper explores on what motivation factor that lead young adult to visit museum in Bandar Hilir, Melaka. This study determine the intrinsic and extrinsic factor that young adult has when visiting museum. The questionnaire data collected from young adult in Bandar Hilir, Melaka. It examines the motivation factor, perception of young adult on how museum should be marketed, and factor that made young adult never been to museum before. 2015-06 Thesis https://ir.uitm.edu.my/id/eprint/60471/ https://ir.uitm.edu.my/id/eprint/60471/1/60471.pdf text en public degree Universiti Teknologi MARA, Cawangan Melaka Faculty of Hotel and Tourism Management
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
topic	Museums (General) Collectors and collecting (General) Museums (General) Collectors and collecting (General) Museums (General) Collectors and collecting (General)
spellingShingle	Museums (General) Collectors and collecting (General) Museums (General) Collectors and collecting (General) Museums (General) Collectors and collecting (General) Roslan, Rosnani Aazlee, Noorazlina Nordin, Siti Aminah Motivation factor for young adult to visit museums in Bandar Hilir, Melaka / Rosnani Roslan, Noorazlina Aazlee and Siti Aminah Nordin
description	Museum not only a place to promoting cultural conservation but also play a role as important tool for community development. The motivation of attracting young adult to visiting museum in today’s era is a central discussion topic in this paper. This paper explores on what motivation factor that lead young adult to visit museum in Bandar Hilir, Melaka. This study determine the intrinsic and extrinsic factor that young adult has when visiting museum. The questionnaire data collected from young adult in Bandar Hilir, Melaka. It examines the motivation factor, perception of young adult on how museum should be marketed, and factor that made young adult never been to museum before.
format	Thesis
qualification_level	Bachelor degree
author	Roslan, Rosnani Aazlee, Noorazlina Nordin, Siti Aminah
author_facet	Roslan, Rosnani Aazlee, Noorazlina Nordin, Siti Aminah
author_sort	Roslan, Rosnani
title	Motivation factor for young adult to visit museums in Bandar Hilir, Melaka / Rosnani Roslan, Noorazlina Aazlee and Siti Aminah Nordin
title_short	Motivation factor for young adult to visit museums in Bandar Hilir, Melaka / Rosnani Roslan, Noorazlina Aazlee and Siti Aminah Nordin
title_full	Motivation factor for young adult to visit museums in Bandar Hilir, Melaka / Rosnani Roslan, Noorazlina Aazlee and Siti Aminah Nordin
title_fullStr	Motivation factor for young adult to visit museums in Bandar Hilir, Melaka / Rosnani Roslan, Noorazlina Aazlee and Siti Aminah Nordin
title_full_unstemmed	Motivation factor for young adult to visit museums in Bandar Hilir, Melaka / Rosnani Roslan, Noorazlina Aazlee and Siti Aminah Nordin
title_sort	motivation factor for young adult to visit museums in bandar hilir, melaka / rosnani roslan, noorazlina aazlee and siti aminah nordin
granting_institution	Universiti Teknologi MARA, Cawangan Melaka
granting_department	Faculty of Hotel and Tourism Management
publishDate	2015
url	https://ir.uitm.edu.my/id/eprint/60471/1/60471.pdf
_version_	1783735131192688640

Motivation factor for young adult to visit museums in Bandar Hilir, Melaka / Rosnani Roslan, Noorazlina Aazlee and Siti Aminah Nordin

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