A study on customer satisfaction on Adam International Roaming Service / Norlaily Mohd Shariff

The advent of deregulation and competition in the mobile phone industry in Malaysia has brought significant challenges to both incumbent and new carriers alike. Competitive markets demand new innovative product packages and value added services. ADAM is a brand name of Sapura Digital, one of the mo...

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Bibliographic Details
Main Author:	Mohd Shariff, Norlaily
Format:	Thesis
Language:	English
Published:	1997
Subjects:	Consumer behavior Consumers' preferences Consumer research Including consumer profiling Consumer satisfaction
Online Access:	https://ir.uitm.edu.my/id/eprint/60601/1/60601.pdf
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id	my-uitm-ir.60601
record_format	uketd_dc
spelling	my-uitm-ir.606012022-05-30T07:48:55Z A study on customer satisfaction on Adam International Roaming Service / Norlaily Mohd Shariff 1997-09 Mohd Shariff, Norlaily Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Consumer satisfaction Customer services. Customer relations Personnel management. Employment management Business communication. Including business report writing, business correspondence The advent of deregulation and competition in the mobile phone industry in Malaysia has brought significant challenges to both incumbent and new carriers alike. Competitive markets demand new innovative product packages and value added services. ADAM is a brand name of Sapura Digital, one of the mobile phone operators in Malaysia. At present, ADAM offers the most value added services compared with other mobile phone operators. One of its value added services is International Roaming which is an extended facility that allows subscribers to make and receive calls through their handphone in the countries which ADAM has roaming agreements with. In line with management plans to expand its International Roaming Service, a customer satisfaction survey on this service must be carried out in order to provide a better understanding of the current service performance. 1997-09 Thesis https://ir.uitm.edu.my/id/eprint/60601/ https://ir.uitm.edu.my/id/eprint/60601/1/60601.pdf text en public degree Universiti Teknologi MARA, Terengganu Faculty of Business Management Endut, Shaare
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
advisor	Endut, Shaare
topic	Consumer behavior Consumers' preferences Consumer research Including consumer profiling Consumer satisfaction Consumer behavior Consumers' preferences Consumer research Including consumer profiling Consumer behavior Consumers' preferences Consumer research Including consumer profiling Consumer behavior Consumers' preferences Consumer research Including consumer profiling
spellingShingle	Consumer behavior Consumers' preferences Consumer research Including consumer profiling Consumer satisfaction Consumer behavior Consumers' preferences Consumer research Including consumer profiling Consumer behavior Consumers' preferences Consumer research Including consumer profiling Consumer behavior Consumers' preferences Consumer research Including consumer profiling Mohd Shariff, Norlaily A study on customer satisfaction on Adam International Roaming Service / Norlaily Mohd Shariff
description	The advent of deregulation and competition in the mobile phone industry in Malaysia has brought significant challenges to both incumbent and new carriers alike. Competitive markets demand new innovative product packages and value added services. ADAM is a brand name of Sapura Digital, one of the mobile phone operators in Malaysia. At present, ADAM offers the most value added services compared with other mobile phone operators. One of its value added services is International Roaming which is an extended facility that allows subscribers to make and receive calls through their handphone in the countries which ADAM has roaming agreements with. In line with management plans to expand its International Roaming Service, a customer satisfaction survey on this service must be carried out in order to provide a better understanding of the current service performance.
format	Thesis
qualification_level	Bachelor degree
author	Mohd Shariff, Norlaily
author_facet	Mohd Shariff, Norlaily
author_sort	Mohd Shariff, Norlaily
title	A study on customer satisfaction on Adam International Roaming Service / Norlaily Mohd Shariff
title_short	A study on customer satisfaction on Adam International Roaming Service / Norlaily Mohd Shariff
title_full	A study on customer satisfaction on Adam International Roaming Service / Norlaily Mohd Shariff
title_fullStr	A study on customer satisfaction on Adam International Roaming Service / Norlaily Mohd Shariff
title_full_unstemmed	A study on customer satisfaction on Adam International Roaming Service / Norlaily Mohd Shariff
title_sort	study on customer satisfaction on adam international roaming service / norlaily mohd shariff
granting_institution	Universiti Teknologi MARA, Terengganu
granting_department	Faculty of Business Management
publishDate	1997
url	https://ir.uitm.edu.my/id/eprint/60601/1/60601.pdf
_version_	1783735144391114752

A study on customer satisfaction on Adam International Roaming Service / Norlaily Mohd Shariff

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