A study on customer satisfaction on Adam International Roaming Service / Norlaily Mohd Shariff

The advent of deregulation and competition in the mobile phone industry in Malaysia has brought significant challenges to both incumbent and new carriers alike. Competitive markets demand new innovative product packages and value added services. ADAM is a brand name of Sapura Digital, one of the mo...

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Bibliographic Details
Main Author: Mohd Shariff, Norlaily
Format: Thesis
Published: 1997
Online Access:https://ir.uitm.edu.my/id/eprint/60601/1/60601.pdf
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