Travel preferences among university students in Universiti Teknologi MARA (Melaka) Bandar Melaka, Melaka / Nur Nazifa Izati Abdul Rahman, Siti Aishah Mazalan and Siti Nurraidah Aziz

Travel behavior and preferences of various market segments are of great interest to the travel and tourism industry. One of the largest market segments in the travel and tourism industry is the university students which are the important contributors toward travel and tourism industry. To develop tr...

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Main Authors:	Abdul Rahman, Nur Nazifa Izati, Mazalan, Siti Aishah, Aziz, Siti Nurraidah
Format:	Thesis
Language:	English
Published:	2015
Subjects:	Travel Voyages and travels (General) Tropics (General) Universiti Teknologi MARA
Online Access:	https://ir.uitm.edu.my/id/eprint/60628/1/60628.pdf
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id	my-uitm-ir.60628
record_format	uketd_dc
spelling	my-uitm-ir.606282022-06-29T04:06:07Z Travel preferences among university students in Universiti Teknologi MARA (Melaka) Bandar Melaka, Melaka / Nur Nazifa Izati Abdul Rahman, Siti Aishah Mazalan and Siti Nurraidah Aziz 2015 Abdul Rahman, Nur Nazifa Izati Mazalan, Siti Aishah Aziz, Siti Nurraidah Travel. Voyages and travels (General) Tropics (General) Universiti Teknologi MARA Travel behavior and preferences of various market segments are of great interest to the travel and tourism industry. One of the largest market segments in the travel and tourism industry is the university students which are the important contributors toward travel and tourism industry. To develop travel products effectively, tourism marketers need to understand the distinctive and unique characteristics of travelers. Therefore, the researchers want to study the travel preferences among students in Universiti Teknologi MARA (UiTM) Kampus Bandar Melaka, Melaka. By using cross-sectional study, to obtain result of travel preferences among university students the researchers came out with self-administrated questionnaire. The questionnaire have been divided into three part comprises Section A, Section B, and Section C. Section A are consist of personal information/socio-demographic factors, Section B include the travel preferences and Section C focus on the travel activities among university students during their vacation. 2015 Thesis https://ir.uitm.edu.my/id/eprint/60628/ https://ir.uitm.edu.my/id/eprint/60628/1/60628.pdf text en public degree Universiti Teknologi MARA, Cawangan Melaka Faculty of Hotel and Tourism Management
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
topic	Travel Voyages and travels (General) Tropics (General) Universiti Teknologi MARA
spellingShingle	Travel Voyages and travels (General) Tropics (General) Universiti Teknologi MARA Abdul Rahman, Nur Nazifa Izati Mazalan, Siti Aishah Aziz, Siti Nurraidah Travel preferences among university students in Universiti Teknologi MARA (Melaka) Bandar Melaka, Melaka / Nur Nazifa Izati Abdul Rahman, Siti Aishah Mazalan and Siti Nurraidah Aziz
description	Travel behavior and preferences of various market segments are of great interest to the travel and tourism industry. One of the largest market segments in the travel and tourism industry is the university students which are the important contributors toward travel and tourism industry. To develop travel products effectively, tourism marketers need to understand the distinctive and unique characteristics of travelers. Therefore, the researchers want to study the travel preferences among students in Universiti Teknologi MARA (UiTM) Kampus Bandar Melaka, Melaka. By using cross-sectional study, to obtain result of travel preferences among university students the researchers came out with self-administrated questionnaire. The questionnaire have been divided into three part comprises Section A, Section B, and Section C. Section A are consist of personal information/socio-demographic factors, Section B include the travel preferences and Section C focus on the travel activities among university students during their vacation.
format	Thesis
qualification_level	Bachelor degree
author	Abdul Rahman, Nur Nazifa Izati Mazalan, Siti Aishah Aziz, Siti Nurraidah
author_facet	Abdul Rahman, Nur Nazifa Izati Mazalan, Siti Aishah Aziz, Siti Nurraidah
author_sort	Abdul Rahman, Nur Nazifa Izati
title	Travel preferences among university students in Universiti Teknologi MARA (Melaka) Bandar Melaka, Melaka / Nur Nazifa Izati Abdul Rahman, Siti Aishah Mazalan and Siti Nurraidah Aziz
title_short	Travel preferences among university students in Universiti Teknologi MARA (Melaka) Bandar Melaka, Melaka / Nur Nazifa Izati Abdul Rahman, Siti Aishah Mazalan and Siti Nurraidah Aziz
title_full	Travel preferences among university students in Universiti Teknologi MARA (Melaka) Bandar Melaka, Melaka / Nur Nazifa Izati Abdul Rahman, Siti Aishah Mazalan and Siti Nurraidah Aziz
title_fullStr	Travel preferences among university students in Universiti Teknologi MARA (Melaka) Bandar Melaka, Melaka / Nur Nazifa Izati Abdul Rahman, Siti Aishah Mazalan and Siti Nurraidah Aziz
title_full_unstemmed	Travel preferences among university students in Universiti Teknologi MARA (Melaka) Bandar Melaka, Melaka / Nur Nazifa Izati Abdul Rahman, Siti Aishah Mazalan and Siti Nurraidah Aziz
title_sort	travel preferences among university students in universiti teknologi mara (melaka) bandar melaka, melaka / nur nazifa izati abdul rahman, siti aishah mazalan and siti nurraidah aziz
granting_institution	Universiti Teknologi MARA, Cawangan Melaka
granting_department	Faculty of Hotel and Tourism Management
publishDate	2015
url	https://ir.uitm.edu.my/id/eprint/60628/1/60628.pdf
_version_	1783735148501532672

Travel preferences among university students in Universiti Teknologi MARA (Melaka) Bandar Melaka, Melaka / Nur Nazifa Izati Abdul Rahman, Siti Aishah Mazalan and Siti Nurraidah Aziz

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