Travel preferences among university students in Universiti Teknologi MARA (Melaka) Bandar Melaka, Melaka / Nur Nazifa Izati Abdul Rahman, Siti Aishah Mazalan and Siti Nurraidah Aziz

Travel behavior and preferences of various market segments are of great interest to the travel and tourism industry. One of the largest market segments in the travel and tourism industry is the university students which are the important contributors toward travel and tourism industry. To develop tr...

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Bibliographic Details
Main Authors: Abdul Rahman, Nur Nazifa Izati, Mazalan, Siti Aishah, Aziz, Siti Nurraidah
Format: Thesis
Language:English
Published: 2015
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Online Access:https://ir.uitm.edu.my/id/eprint/60628/1/60628.pdf
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