Success factors of traditional food product of small medium enterprise (SMEs) based on tourist satisfaction in Bandar Hilir, Melaka / Nur Ainna Aznida Abdullah, Nur Shahirah Aziz and Nuratiqa Hidayat Ahmad Jafni

This study seeks to identify the critical success factors and the effect of traditional food product of Small Medium Enterprises (SMEs) towards tourist satisfaction in Banda Hilir, Melaka. The study examined three factors that influenced the success factor of SMEs. These factors are; service quality...

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Main Authors:	Abdullah, Nur Ainna Aznida, Aziz, Nur Shahirah, Ahmad Jafni, Nuratiqa Hidayat
Format:	Thesis
Language:	English
Published:	2015
Subjects:	Small and medium-sized business History Consumer satisfaction
Online Access:	https://ir.uitm.edu.my/id/eprint/60661/1/60661.pdf
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id	my-uitm-ir.60661
record_format	uketd_dc
spelling	my-uitm-ir.606612023-01-11T06:46:19Z Success factors of traditional food product of small medium enterprise (SMEs) based on tourist satisfaction in Bandar Hilir, Melaka / Nur Ainna Aznida Abdullah, Nur Shahirah Aziz and Nuratiqa Hidayat Ahmad Jafni 2015 Abdullah, Nur Ainna Aznida Aziz, Nur Shahirah Ahmad Jafni, Nuratiqa Hidayat Small and medium-sized business. History Consumer satisfaction Nutrition. Foods and food supply This study seeks to identify the critical success factors and the effect of traditional food product of Small Medium Enterprises (SMEs) towards tourist satisfaction in Banda Hilir, Melaka. The study examined three factors that influenced the success factor of SMEs. These factors are; service quality (SERVQUAL Dimension), food quality and customer perceived value (Price). The theoretical framework has been drawn out and questionnaire was design based on the factors chosen. The data collected were analyzed by using SPSS program, which provides relevant analysis such as reliability analysis, frequency analysis, and descriptive analysis. The result conveys that the main success factor of the traditional foods SMEs is customer perceived value (price). 2015 Thesis https://ir.uitm.edu.my/id/eprint/60661/ https://ir.uitm.edu.my/id/eprint/60661/1/60661.pdf text en public degree Universiti Teknologi MARA, Melaka Faculty of Hotel and Tourism Management
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
topic	Small and medium-sized business History Consumer satisfaction Small and medium-sized business History
spellingShingle	Small and medium-sized business History Consumer satisfaction Small and medium-sized business History Abdullah, Nur Ainna Aznida Aziz, Nur Shahirah Ahmad Jafni, Nuratiqa Hidayat Success factors of traditional food product of small medium enterprise (SMEs) based on tourist satisfaction in Bandar Hilir, Melaka / Nur Ainna Aznida Abdullah, Nur Shahirah Aziz and Nuratiqa Hidayat Ahmad Jafni
description	This study seeks to identify the critical success factors and the effect of traditional food product of Small Medium Enterprises (SMEs) towards tourist satisfaction in Banda Hilir, Melaka. The study examined three factors that influenced the success factor of SMEs. These factors are; service quality (SERVQUAL Dimension), food quality and customer perceived value (Price). The theoretical framework has been drawn out and questionnaire was design based on the factors chosen. The data collected were analyzed by using SPSS program, which provides relevant analysis such as reliability analysis, frequency analysis, and descriptive analysis. The result conveys that the main success factor of the traditional foods SMEs is customer perceived value (price).
format	Thesis
qualification_level	Bachelor degree
author	Abdullah, Nur Ainna Aznida Aziz, Nur Shahirah Ahmad Jafni, Nuratiqa Hidayat
author_facet	Abdullah, Nur Ainna Aznida Aziz, Nur Shahirah Ahmad Jafni, Nuratiqa Hidayat
author_sort	Abdullah, Nur Ainna Aznida
title	Success factors of traditional food product of small medium enterprise (SMEs) based on tourist satisfaction in Bandar Hilir, Melaka / Nur Ainna Aznida Abdullah, Nur Shahirah Aziz and Nuratiqa Hidayat Ahmad Jafni
title_short	Success factors of traditional food product of small medium enterprise (SMEs) based on tourist satisfaction in Bandar Hilir, Melaka / Nur Ainna Aznida Abdullah, Nur Shahirah Aziz and Nuratiqa Hidayat Ahmad Jafni
title_full	Success factors of traditional food product of small medium enterprise (SMEs) based on tourist satisfaction in Bandar Hilir, Melaka / Nur Ainna Aznida Abdullah, Nur Shahirah Aziz and Nuratiqa Hidayat Ahmad Jafni
title_fullStr	Success factors of traditional food product of small medium enterprise (SMEs) based on tourist satisfaction in Bandar Hilir, Melaka / Nur Ainna Aznida Abdullah, Nur Shahirah Aziz and Nuratiqa Hidayat Ahmad Jafni
title_full_unstemmed	Success factors of traditional food product of small medium enterprise (SMEs) based on tourist satisfaction in Bandar Hilir, Melaka / Nur Ainna Aznida Abdullah, Nur Shahirah Aziz and Nuratiqa Hidayat Ahmad Jafni
title_sort	success factors of traditional food product of small medium enterprise (smes) based on tourist satisfaction in bandar hilir, melaka / nur ainna aznida abdullah, nur shahirah aziz and nuratiqa hidayat ahmad jafni
granting_institution	Universiti Teknologi MARA, Melaka
granting_department	Faculty of Hotel and Tourism Management
publishDate	2015
url	https://ir.uitm.edu.my/id/eprint/60661/1/60661.pdf
_version_	1783735149026869248

Success factors of traditional food product of small medium enterprise (SMEs) based on tourist satisfaction in Bandar Hilir, Melaka / Nur Ainna Aznida Abdullah, Nur Shahirah Aziz and Nuratiqa Hidayat Ahmad Jafni

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