The study on a relationship of perceived usefulness and perceived ease of use on behavioral intention to book online among tourism students in UiTM Bandaraya Melaka / Nur Adilah Mat Rozi
In recent years, the advancement of students’ knowledge in technology able to rule the trends of information technology such using online booking in hospitality industry. Unable to gain deeper in their behavioral intention to book online could lead to the uncertainty of economics as younger people s...
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| Format: | Thesis |
| Language: | English |
| Published: |
2016
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/60694/1/60694.pdf |
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| Summary: | In recent years, the advancement of students’ knowledge in technology able to rule the trends of information technology such using online booking in hospitality industry. Unable to gain deeper in their behavioral intention to book online could lead to the uncertainty of economics as younger people spends in hospitality industry will decreased. Hence, there is an urgent need to understand their behavior intention to do online booking for hotels, resorts, home stays or any other accommodations that can be reserved online. Using from Technological Acceptance Model, there are two variables in behavioral intention to book online. Those are perceived usefulness and perceived ease of use. Therefore, this research aims to study the relationship of perceived usefulness and perceived ease of use on behavioral intention to book online among Tourism students in UiTM Bandaraya Melaka. The result of this study based on data gained from the questionnaires that have been distributed to the Tourism students from first year until final year students. It is hope that this study can enhances students effectiveness to be fully used the technology and make it convenience to their lives. |
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