Factors affecting consumer purchase and usage behaviour of social commerce: a case of perishable pastry products / Faradewi Bee A. Rahman

Social media development has generated a new model of electronic commerce, called social commerce. The social commerce model combines commercial and social media activities by integrating social technologies into e-commerce. Previously through e-commerce, small and medium entrepreneurs products s...

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Bibliographic Details
Main Author: A. Rahman, Faradewi Bee
Format: Thesis
Published: 2021
Online Access:https://ir.uitm.edu.my/id/eprint/60742/1/60742.pdf
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