Factors affecting consumer purchase and usage behaviour of social commerce: a case of perishable pastry products / Faradewi Bee A. Rahman
Social media development has generated a new model of electronic commerce, called social commerce. The social commerce model combines commercial and social media activities by integrating social technologies into e-commerce. Previously through e-commerce, small and medium entrepreneurs products s...
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| Format: | Thesis |
| Language: | English |
| Published: |
2021
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| Online Access: | https://ir.uitm.edu.my/id/eprint/60742/1/60742.pdf |
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