Factors affecting consumer purchase and usage behaviour of social commerce: a case of perishable pastry products / Faradewi Bee A. Rahman
Social media development has generated a new model of electronic commerce, called social commerce. The social commerce model combines commercial and social media activities by integrating social technologies into e-commerce. Previously through e-commerce, small and medium entrepreneurs products s...
Saved in:
| 主要作者: | |
|---|---|
| 格式: | Thesis |
| 语言: | English |
| 出版: |
2021
|
| 主题: | |
| 在线阅读: | https://ir.uitm.edu.my/id/eprint/60742/1/60742.pdf |
| 标签: |
添加标签
没有标签, 成为第一个标记此记录!
|
成为第一个发表评论!