Establishing strong brand equity with consumer-based approach for Malaysian fashion brands’ growth in fast-fashion industry / Siti Fatimah Hashim

Fast-Fashion industry has endlessly offered the latest trends in a competitive short production-cycle. Albeit rapid expansion, Malaysian Fashion Brands have faced fierce competitions especially from international counterparts to indicate that they were perceived weak in brand equity perspectives. MF...

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书目详细资料
主要作者:	Hashim, Siti Fatimah
格式:	Thesis
语言:	English
出版:	2021
主题:	Dressmaking and women's tailoring Fashion
在线阅读:	https://ir.uitm.edu.my/id/eprint/60788/1/60788.pdf
标签:	添加标签没有标签, 成为第一个标记此记录!

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