Establishing strong brand equity with consumer-based approach for Malaysian fashion brands’ growth in fast-fashion industry / Siti Fatimah Hashim

Fast-Fashion industry has endlessly offered the latest trends in a competitive short production-cycle. Albeit rapid expansion, Malaysian Fashion Brands have faced fierce competitions especially from international counterparts to indicate that they were perceived weak in brand equity perspectives. MF...

Saved in:

書目詳細資料
主要作者:	Hashim, Siti Fatimah
格式:	Thesis
語言:	English
出版:	2021
主題:	Dressmaking and women's tailoring Fashion
在線閱讀:	https://ir.uitm.edu.my/id/eprint/60788/1/60788.pdf
標簽:	添加標簽沒有標簽, 成為第一個標記此記錄!

相似書籍

Elemen estetika dalam reka bentuk dan motif pakaian tradisional perkahwinan masyarakat Lotud di Sabah
由: Salbiah Kindoyop
出版: (2015)

A Study Of Luxury Fashion Brand Equity
由: Tong, Yew Wai
出版: (2008)

The impact of advertising appeals on consumers' purchase intention of women fashion products in Malaysia /
由: Nur Farihah Isamudin
出版: (2021)

Determinants of brand equity towards fashion clothing in China
由: He, Shuai
出版: (2016)

Building brand identity for sustainability of new emerging enterprises (a case study of bumiputera small fashion enterprises in Malaysia) / Siti Fatimah Hashim
由: Hashim, Siti Fatimah
出版: (2016)

The evolution of Malay men's festival costumes in fashion trend through social change in Malaysia 1930-2017 / Muhammad Hisyam Zakaria
由: Zakaria, Muhammad Hisyam
出版: (2023)

The SIS project: the use of advertising campaign regarding the sustainability in fashion / Akmal Adina Hamdan
由: Hamdan, Akmal Adina
出版: (2022)

The Effect Of Brand Awareness And Brand Image On Consumer Purchase Intention In The Malaysian Fashion Industry
由: Razavi Rahmani, Seyed Hamed
出版: (2011)

Attitude Of Chinese Teenagers Toward Fashion Brands
由: Jie, Sun
出版: (2009)

Consumer perceptions towards fashion retailer loyalty programs and their impact on consumer loyalty /
由: Tee, Yee Hsia
出版: (2009)

Factors influencing brand loyalty of Malaysian gen Y towards fashion clothing brands /
由: Hafizul Marhan Solehan
出版: (2021)

Establishing the relationship between halal brand personality and brand loyalty: the moderating effect of social media among millennials’ modest fashion consumers in Malaysia / Muhamad Izzuddin Zainudin
由: Zainudin, Muhamad Izzuddin
出版: (2019)

Perkhidmatan dobi dan jahitan di dalam tentera darat : satu kaji selidik /
由: Ismail Atan
出版: (1998)

Effects of consumer innovativeness, fashion innovativeness, and fashion involvement on online purchase intention: a study on fashion websites in Malaysia
由: Mas Azira Mohamed
出版: (2020)

Factors influencing buying behavior of fashion clothing brands in Johor and Wilayah Persekutuan
由: Ur Rehman, Fazal
出版: (2019)

Explicating meanings of counterfeit branded fashion goods consumption through phenomenological lens among young adult consumers
由: Rosely, Nurhidayah
出版: (2021)

Study on determinants that influence female behavior towards purchasing intention of international fashion brands
由: Haslina, Abu Bakar
出版: (2011)

Relationships between sex appeal, attitude towards advertisement, brand and purchase intention on luxury fashion
由: Zahari, Nurfareena
出版: (2019)

Customers Co-Creation Intention: The Mediating Role Of Customer Brand Engagement On Social Media In Fashion Retail
由: Abdelaziz, Kesmat Mohamed Elsayed
出版: (2022)

An empirical study on brand equity in Malaysian fast food industry
由: Tan, Teck Ming
出版: (2012)

Influence of Visual Complexity on Chinese Cultural Elements and Processing Fluency on Purchase Intention in Chinese Luxury Fashion Brands
由: Wang, Zheng, et al.
出版: (2024)

The influence of Muslim fashion bloggers on young Muslim females‘ fashion and life in Malaysia.
由: Mohd Zaimmudin Mohd Zain
出版: (2020)

Kerangka proses penggunaan dan pengendalian peralatan pendrafan pola pakaian dalam program fesyen TVET di Kolej Komuniti Malaysia
由: Mohd Ramly, Norulaini
出版: (2020)

Determinants of purchase intention towards luxury fashion brands among generation Y consumers': A study among postgraduate students of University Utara Malaysia (UUM)
由: Siti Nadia, Sheikh Abdul Hamid
出版: (2018)

Consumer-Based Brand Equity (CBBE), customer satisfaction and brand loyalty in Malaysian public universities /
由: Muhammad Hasbullah Hanif bin Tajuddin

Customer-Based Brand Equity Effects on Consumer Responses : A Study on Mobile Phone Brand
由: Shazana, Mohd. Shariff
出版: (2002)

Factors influencing consumers' intention to buy muslimah fashion products in China /
由: Ma, Lixiao
出版: (2019)

Consumer perception towards corporate social responsibility on brand equity
由: Karpal Singh, Dara Singh

The relationship of service quality, consumer decision factors and brand equity /
由: Ladda Vatjanasaregagul
出版: (2007)

The transformation of traditional Malay male attire into contemporary casual wear / Muhammad Khalik Mustafa
由: Mustafa, Muhammad Khalik
出版: (2013)

Imej kanak-kanak dalam pakaian kasual remaja masa kini: psikologi dan fesyen / Haslinda Che Ghani
由: Che Ghani, Haslinda
出版: (1999)

Influence Of Brand Experience On Brand Loyalty And Brand Equity Of The Smartphone Millennial Users
由: Abdul Qader, Iman Khalid
出版: (2017)

Brand equity drivers, brand affect, and brand engagement in the automobile market of Pakistan
由: Farhat, Kashif
出版: (2020)

Developing Consumer-Based Service Brand Equity (CBSBE) : an airline industry perspective /
由: Sarker, Md Moniruzzaman

Determinants of Saudi Arabian women's luxury fashion brands purchase intention: mediation effect of cognitive-affective model / Amani Adnan Aqeel
由: Aqeel, Amani Adnan
出版: (2016)

Penggunaan motif pucuk rebung pada batik sarung dan songket / Sarinha Elizabeth Zulkifli
由: Zulkifli, Sarinha Elizabeth
出版: (2001)

The relationships between social media marketing communications, consumer-based brand equity and consumer response among automotive brands in Malaysia
由: Adetunji, Raji Ridwan
出版: (2018)

The Determinants Of Purchase Intention For Subtle Luxury Fashion Goods Among Malaysian Consumers
由: Ting, Mao Seng
出版: (2021)

A study of Indonesian Muslim consumer's purchase intention towards sustainable fashion /
由: Kusmarsetyo, Hana Kamila
出版: (2021)

Perbandingan kebolehan visualisasi ruang berasaskan gaya pembelajaran, pengalaman dan latihan dalam kalangan murid rekaan dan jahitan pakaian
由: Sapie@Safie, Norwati
出版: (2012)

Services hosted by the Perpustakaan Sultan Abdul Samad, Universiti Putra Malaysia with Cooperation MySyL Group