Establishing strong brand equity with consumer-based approach for Malaysian fashion brands’ growth in fast-fashion industry / Siti Fatimah Hashim
Fast-Fashion industry has endlessly offered the latest trends in a competitive short production-cycle. Albeit rapid expansion, Malaysian Fashion Brands have faced fierce competitions especially from international counterparts to indicate that they were perceived weak in brand equity perspectives. MF...
Saved in:
| 主要作者: | |
|---|---|
| 格式: | Thesis |
| 語言: | English |
| 出版: |
2021
|
| 主題: | |
| 在線閱讀: | https://ir.uitm.edu.my/id/eprint/60788/1/60788.pdf |
| 標簽: |
添加標簽
沒有標簽, 成為第一個標記此記錄!
|