The study of visitor satisfaction and intention to revisit in Nilai 3, Negeri Sembilan / Norfazimah Zulkifli, Nur Waie Damia Muhamad Jamil and Nurfarah Ain Mustafa

The objective of this study is to investigate the relationship between customer interaction, convenience, and variety as an antecedent on visitor satisfaction and intention to revisit the destination in Nilai 3, Negeri Sembilan. This study also identified the relationship between the mediator of vis...

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Main Authors: Zulkifli, Norfazimah, Muhamad Jamil, Nur Waie Damia, Mustafa, Nurfarah Ain
Format: Thesis
Language:English
Published: 2015
Subjects:
Online Access:https://ir.uitm.edu.my/id/eprint/60826/1/60826.pdf
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spelling my-uitm-ir.608262022-06-30T02:02:53Z The study of visitor satisfaction and intention to revisit in Nilai 3, Negeri Sembilan / Norfazimah Zulkifli, Nur Waie Damia Muhamad Jamil and Nurfarah Ain Mustafa 2015-06 Zulkifli, Norfazimah Muhamad Jamil, Nur Waie Damia Mustafa, Nurfarah Ain Travel and the state. Tourism Tropics (General) Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Consumer satisfaction The objective of this study is to investigate the relationship between customer interaction, convenience, and variety as an antecedent on visitor satisfaction and intention to revisit the destination in Nilai 3, Negeri Sembilan. This study also identified the relationship between the mediator of visitor satisfaction and intention to revisit in Nilai 3, Negeri Sembilan. A total of 300 questionnaires were collected from visitor who had visited the destination. The data is analysed using Statistical Package for Social Sciences System (SPSS). The results of this study indicated that customer interaction has the greatest influence on the visitor satisfaction followed by convenience and variety. Therefore, customer interaction is important to satisfy visitors to return back to Nilai 3 as visitor also shop for social reason. 2015-06 Thesis https://ir.uitm.edu.my/id/eprint/60826/ https://ir.uitm.edu.my/id/eprint/60826/1/60826.pdf text en public degree Universiti Teknologi MARA, Cawangan Melaka Faculty of Hotel and Tourism Management
institution Universiti Teknologi MARA
collection UiTM Institutional Repository
language English
topic Travel and the state
Tourism
Tropics (General)
Travel and the state
Tourism
Consumer satisfaction
spellingShingle Travel and the state
Tourism
Tropics (General)
Travel and the state
Tourism
Consumer satisfaction
Zulkifli, Norfazimah
Muhamad Jamil, Nur Waie Damia
Mustafa, Nurfarah Ain
The study of visitor satisfaction and intention to revisit in Nilai 3, Negeri Sembilan / Norfazimah Zulkifli, Nur Waie Damia Muhamad Jamil and Nurfarah Ain Mustafa
description The objective of this study is to investigate the relationship between customer interaction, convenience, and variety as an antecedent on visitor satisfaction and intention to revisit the destination in Nilai 3, Negeri Sembilan. This study also identified the relationship between the mediator of visitor satisfaction and intention to revisit in Nilai 3, Negeri Sembilan. A total of 300 questionnaires were collected from visitor who had visited the destination. The data is analysed using Statistical Package for Social Sciences System (SPSS). The results of this study indicated that customer interaction has the greatest influence on the visitor satisfaction followed by convenience and variety. Therefore, customer interaction is important to satisfy visitors to return back to Nilai 3 as visitor also shop for social reason.
format Thesis
qualification_level Bachelor degree
author Zulkifli, Norfazimah
Muhamad Jamil, Nur Waie Damia
Mustafa, Nurfarah Ain
author_facet Zulkifli, Norfazimah
Muhamad Jamil, Nur Waie Damia
Mustafa, Nurfarah Ain
author_sort Zulkifli, Norfazimah
title The study of visitor satisfaction and intention to revisit in Nilai 3, Negeri Sembilan / Norfazimah Zulkifli, Nur Waie Damia Muhamad Jamil and Nurfarah Ain Mustafa
title_short The study of visitor satisfaction and intention to revisit in Nilai 3, Negeri Sembilan / Norfazimah Zulkifli, Nur Waie Damia Muhamad Jamil and Nurfarah Ain Mustafa
title_full The study of visitor satisfaction and intention to revisit in Nilai 3, Negeri Sembilan / Norfazimah Zulkifli, Nur Waie Damia Muhamad Jamil and Nurfarah Ain Mustafa
title_fullStr The study of visitor satisfaction and intention to revisit in Nilai 3, Negeri Sembilan / Norfazimah Zulkifli, Nur Waie Damia Muhamad Jamil and Nurfarah Ain Mustafa
title_full_unstemmed The study of visitor satisfaction and intention to revisit in Nilai 3, Negeri Sembilan / Norfazimah Zulkifli, Nur Waie Damia Muhamad Jamil and Nurfarah Ain Mustafa
title_sort study of visitor satisfaction and intention to revisit in nilai 3, negeri sembilan / norfazimah zulkifli, nur waie damia muhamad jamil and nurfarah ain mustafa
granting_institution Universiti Teknologi MARA, Cawangan Melaka
granting_department Faculty of Hotel and Tourism Management
publishDate 2015
url https://ir.uitm.edu.my/id/eprint/60826/1/60826.pdf
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