Modelling Importance Performance Analysis (IPA) to improve service quality in luxury hotel / Nor Atiqah Abdul Karim, Nur Shuhada Mohamad Radzi and Siti Mariah Mohd Basri

Modelling Importance Performance Analysis (IPA) to improve service quality in luxury hotel / Nor Atiqah Abdul Karim, Nur Shuhada Mohamad Radzi and Siti Mariah Mohd Basri

This study investigated the usage of Importance Performance Analysis (IPA) to improve service quality among guests of luxury hotels in Kuala Lumpur. Questionnaires were used to obtain the perceptions of importance and performance of service quality from luxury hotel guests. Nine items of service qua...

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書目詳細資料
Main Authors:	Abdul Karim, Nor Atiqah, Mohamad Radzi, Nur Shuhada, Mohd Basri, Siti Mariah
格式:	Thesis
語言:	English
出版:	2015
主題:	Customer services Customer relations Quality control
在線閱讀:	https://ir.uitm.edu.my/id/eprint/60857/1/60857.pdf
標簽:	添加標簽沒有標簽, 成為第一個標記此記錄!

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