Destination image and tourist’s satisfaction: the case study of Melaka / Mohd Azizi Jalaluddin, Mohamad Zaki Shaari and Joel Giak Sigar

Numerous authors have argued that destination image can decay it image over time. They point out that time can change the perspectives of tourists on how they perceive particular destination. It is essential for destination managers to understand the destination image held by both local and foreign...

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Main Authors:	Jalaluddin, Mohd Azizi, Shaari, Mohamad Zaki, Sigar, Joel Giak
Format:	Thesis
Language:	English
Published:	2015
Subjects:	Travel Voyages and travels (General) Tropics (General)
Online Access:	https://ir.uitm.edu.my/id/eprint/61120/1/61120.pdf
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id	my-uitm-ir.61120
record_format	uketd_dc
spelling	my-uitm-ir.611202022-07-12T03:54:11Z Destination image and tourist’s satisfaction: the case study of Melaka / Mohd Azizi Jalaluddin, Mohamad Zaki Shaari and Joel Giak Sigar 2015 Jalaluddin, Mohd Azizi Shaari, Mohamad Zaki Sigar, Joel Giak Travel. Voyages and travels (General) Tropics (General) Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Numerous authors have argued that destination image can decay it image over time. They point out that time can change the perspectives of tourists on how they perceive particular destination. It is essential for destination managers to understand the destination image held by both local and foreign tourists to ensure their strategies are successfully enforced. Destination image comprises of two dimensions namely as cognitive and affective. The main objective of this study is to identify factors that influence the formation of overall destination image of Melaka and the relationship between overall destination image and tourist’s satisfaction in Melaka. The research was carried out in Melaka, Malaysia on a sample of 367 tourists. The Partial Least Squares structural equation modelling (PLS-SEM) method was employed to examine the relationship among the variables. The result shows that tourist leisure and recreation, economic factors and social environment, as well as culture, history and art have positive influence on a destination image. The PLS-SEM results also indicate that destination image has a positive effect on tourist’s satisfaction. 2015 Thesis https://ir.uitm.edu.my/id/eprint/61120/ https://ir.uitm.edu.my/id/eprint/61120/1/61120.pdf text en public degree Universiti Teknologi MARA, Melaka Faculty of Hotel and Tourism Management
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
topic	Travel Voyages and travels (General) Tropics (General) Travel Voyages and travels (General)
spellingShingle	Travel Voyages and travels (General) Tropics (General) Travel Voyages and travels (General) Jalaluddin, Mohd Azizi Shaari, Mohamad Zaki Sigar, Joel Giak Destination image and tourist’s satisfaction: the case study of Melaka / Mohd Azizi Jalaluddin, Mohamad Zaki Shaari and Joel Giak Sigar
description	Numerous authors have argued that destination image can decay it image over time. They point out that time can change the perspectives of tourists on how they perceive particular destination. It is essential for destination managers to understand the destination image held by both local and foreign tourists to ensure their strategies are successfully enforced. Destination image comprises of two dimensions namely as cognitive and affective. The main objective of this study is to identify factors that influence the formation of overall destination image of Melaka and the relationship between overall destination image and tourist’s satisfaction in Melaka. The research was carried out in Melaka, Malaysia on a sample of 367 tourists. The Partial Least Squares structural equation modelling (PLS-SEM) method was employed to examine the relationship among the variables. The result shows that tourist leisure and recreation, economic factors and social environment, as well as culture, history and art have positive influence on a destination image. The PLS-SEM results also indicate that destination image has a positive effect on tourist’s satisfaction.
format	Thesis
qualification_level	Bachelor degree
author	Jalaluddin, Mohd Azizi Shaari, Mohamad Zaki Sigar, Joel Giak
author_facet	Jalaluddin, Mohd Azizi Shaari, Mohamad Zaki Sigar, Joel Giak
author_sort	Jalaluddin, Mohd Azizi
title	Destination image and tourist’s satisfaction: the case study of Melaka / Mohd Azizi Jalaluddin, Mohamad Zaki Shaari and Joel Giak Sigar
title_short	Destination image and tourist’s satisfaction: the case study of Melaka / Mohd Azizi Jalaluddin, Mohamad Zaki Shaari and Joel Giak Sigar
title_full	Destination image and tourist’s satisfaction: the case study of Melaka / Mohd Azizi Jalaluddin, Mohamad Zaki Shaari and Joel Giak Sigar
title_fullStr	Destination image and tourist’s satisfaction: the case study of Melaka / Mohd Azizi Jalaluddin, Mohamad Zaki Shaari and Joel Giak Sigar
title_full_unstemmed	Destination image and tourist’s satisfaction: the case study of Melaka / Mohd Azizi Jalaluddin, Mohamad Zaki Shaari and Joel Giak Sigar
title_sort	destination image and tourist’s satisfaction: the case study of melaka / mohd azizi jalaluddin, mohamad zaki shaari and joel giak sigar
granting_institution	Universiti Teknologi MARA, Melaka
granting_department	Faculty of Hotel and Tourism Management
publishDate	2015
url	https://ir.uitm.edu.my/id/eprint/61120/1/61120.pdf
_version_	1783735216604446720

Destination image and tourist’s satisfaction: the case study of Melaka / Mohd Azizi Jalaluddin, Mohamad Zaki Shaari and Joel Giak Sigar

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