Customer decision making and quality dimensions for fixed furniture / Zurwina Sharkawi

In today’s highly competitive furniture industry, market players need to differentiate their product through quality. Therefore, determining tangible and intangible fixed furniture quality dimensions through a study needs to be initiated. This study will help the local players to utilize a key dimen...

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Main Author:	Sharkawi, Zurwina
Format:	Thesis
Language:	English
Published:	2021
Subjects:	Consumer behavior Consumers' preferences Consumer research Including consumer profiling Furniture
Online Access:	https://ir.uitm.edu.my/id/eprint/61180/1/61180.pdf
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id	my-uitm-ir.61180
record_format	uketd_dc
spelling	my-uitm-ir.611802022-06-08T07:06:36Z Customer decision making and quality dimensions for fixed furniture / Zurwina Sharkawi 2021-12 Sharkawi, Zurwina Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Furniture In today’s highly competitive furniture industry, market players need to differentiate their product through quality. Therefore, determining tangible and intangible fixed furniture quality dimensions through a study needs to be initiated. This study will help the local players to utilize a key dimension that influences customer decision making. With these objectives in mind, the study sought to explore and examine dimensions for fixed furniture quality and customer decision making that affect purchasing of fixed furniture. This study uses quantitative approach and questionnaires were sent to the respondents in five divisions in the Southern Region of Sarawak; Kuching Division, Samarahan Division, Serian Division, Sri Aman Division and Betong Division. A total of 489 questionnaires were collected by using stratified sampling. The factor analysis, exploratory factor analysis (EFA) and confirmatory factor analysis (CFA) was conducted and identified four fixed furniture quality dimensions: features and performance, serviceability, trademark and tangible, and two customer decision making dimensions: information evaluation and information seeking. This study also indicates that respondents perceived feature and performance as the most important quality dimension of fixed furniture, meanwhile information evaluation as the most important decision-making dimension when purchasing fixed furniture. There is a significant and positive correlation between overall fixed furniture quality dimensions and overall decision-making dimensions. Finally, this study is served as a contribution to the scholars and the furniture industry to improve and develop fixed furniture quality and their policies and strategies in a related area. 2021-12 Thesis https://ir.uitm.edu.my/id/eprint/61180/ https://ir.uitm.edu.my/id/eprint/61180/1/61180.pdf text en public phd doctoral Universiti Teknologi MARA Arshad Ayub Graduate Business School Abang Abdurahman, Abang Zainoren (Professor Madya Dr.)
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
advisor	Abang Abdurahman, Abang Zainoren (Professor Madya Dr.)
topic	Consumer behavior Consumers' preferences Consumer research Including consumer profiling Furniture
spellingShingle	Consumer behavior Consumers' preferences Consumer research Including consumer profiling Furniture Sharkawi, Zurwina Customer decision making and quality dimensions for fixed furniture / Zurwina Sharkawi
description	In today’s highly competitive furniture industry, market players need to differentiate their product through quality. Therefore, determining tangible and intangible fixed furniture quality dimensions through a study needs to be initiated. This study will help the local players to utilize a key dimension that influences customer decision making. With these objectives in mind, the study sought to explore and examine dimensions for fixed furniture quality and customer decision making that affect purchasing of fixed furniture. This study uses quantitative approach and questionnaires were sent to the respondents in five divisions in the Southern Region of Sarawak; Kuching Division, Samarahan Division, Serian Division, Sri Aman Division and Betong Division. A total of 489 questionnaires were collected by using stratified sampling. The factor analysis, exploratory factor analysis (EFA) and confirmatory factor analysis (CFA) was conducted and identified four fixed furniture quality dimensions: features and performance, serviceability, trademark and tangible, and two customer decision making dimensions: information evaluation and information seeking. This study also indicates that respondents perceived feature and performance as the most important quality dimension of fixed furniture, meanwhile information evaluation as the most important decision-making dimension when purchasing fixed furniture. There is a significant and positive correlation between overall fixed furniture quality dimensions and overall decision-making dimensions. Finally, this study is served as a contribution to the scholars and the furniture industry to improve and develop fixed furniture quality and their policies and strategies in a related area.
format	Thesis
qualification_name	Doctor of Philosophy (PhD.)
qualification_level	Doctorate
author	Sharkawi, Zurwina
author_facet	Sharkawi, Zurwina
author_sort	Sharkawi, Zurwina
title	Customer decision making and quality dimensions for fixed furniture / Zurwina Sharkawi
title_short	Customer decision making and quality dimensions for fixed furniture / Zurwina Sharkawi
title_full	Customer decision making and quality dimensions for fixed furniture / Zurwina Sharkawi
title_fullStr	Customer decision making and quality dimensions for fixed furniture / Zurwina Sharkawi
title_full_unstemmed	Customer decision making and quality dimensions for fixed furniture / Zurwina Sharkawi
title_sort	customer decision making and quality dimensions for fixed furniture / zurwina sharkawi
granting_institution	Universiti Teknologi MARA
granting_department	Arshad Ayub Graduate Business School
publishDate	2021
url	https://ir.uitm.edu.my/id/eprint/61180/1/61180.pdf
_version_	1783735224381734912

Customer decision making and quality dimensions for fixed furniture / Zurwina Sharkawi

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