Customer decision making and quality dimensions for fixed furniture / Zurwina Sharkawi
In today’s highly competitive furniture industry, market players need to differentiate their product through quality. Therefore, determining tangible and intangible fixed furniture quality dimensions through a study needs to be initiated. This study will help the local players to utilize a key dimen...
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| Main Author: | |
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| Format: | Thesis |
| Language: | English |
| Published: |
2021
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/61180/1/61180.pdf |
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