Service quality and customer satisfaction of low cost carried on pre-flight, in-flight, and post flight; a case of Malindo Air / Aini Nazirah Ahman, Muhammad Nabil Fikri Razman and Zainul Ariffin Abu Bakar

Low cost carrier or low-cost airline refer to the airline that provided the basic need with the no-frills, discounted or budgeted carrier in exchanges for eliminating the traditional passenger services. The Malaysia home-grown have several low-cost carriers such as Air Asia, Firefly, and Malindo Air...

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Main Authors: Ahman, Aini Nazirah, Razman, Muhammad Nabil Fikri, Abu Bakar, Zainul Ariffin
Format: Thesis
Language:English
Published: 2015
Subjects:
Online Access:https://ir.uitm.edu.my/id/eprint/61219/1/61219.pdf
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spelling my-uitm-ir.612192022-07-12T02:34:30Z Service quality and customer satisfaction of low cost carried on pre-flight, in-flight, and post flight; a case of Malindo Air / Aini Nazirah Ahman, Muhammad Nabil Fikri Razman and Zainul Ariffin Abu Bakar 2015 Ahman, Aini Nazirah Razman, Muhammad Nabil Fikri Abu Bakar, Zainul Ariffin Air transportation. Airlines Consumer satisfaction Customer services. Customer relations Low cost carrier or low-cost airline refer to the airline that provided the basic need with the no-frills, discounted or budgeted carrier in exchanges for eliminating the traditional passenger services. The Malaysia home-grown have several low-cost carriers such as Air Asia, Firefly, and Malindo Air. Therefore, this study focus on the customer satisfaction toward three stages; pre-flight, in-flight, and post-flight on the choose airline, Malindo Air. There were 210 questionnaires distributed during the duration of the survey. However, only 195 questionnaires were found to be valid and used for data analysis. Through the keyed data on SPSS version 23 shows that the most satisfied the passengers are during in-flight and post flight. The result revealed that “tangible”, “frequent flyer”, “timeliness”, “courtesy and language”, “responsiveness”, and “reliability”. However, only “tangible” and “frequent flyer” contributes significantly to the prediction of satisfaction on the services of low-cost carrier, Malindo Air. 2015 Thesis https://ir.uitm.edu.my/id/eprint/61219/ https://ir.uitm.edu.my/id/eprint/61219/1/61219.pdf text en public degree Universiti Teknologi MARA, Melaka Faculty of Hotel and Tourism Management
institution Universiti Teknologi MARA
collection UiTM Institutional Repository
language English
topic Air transportation
Airlines
Consumer satisfaction
Air transportation
Airlines
spellingShingle Air transportation
Airlines
Consumer satisfaction
Air transportation
Airlines
Ahman, Aini Nazirah
Razman, Muhammad Nabil Fikri
Abu Bakar, Zainul Ariffin
Service quality and customer satisfaction of low cost carried on pre-flight, in-flight, and post flight; a case of Malindo Air / Aini Nazirah Ahman, Muhammad Nabil Fikri Razman and Zainul Ariffin Abu Bakar
description Low cost carrier or low-cost airline refer to the airline that provided the basic need with the no-frills, discounted or budgeted carrier in exchanges for eliminating the traditional passenger services. The Malaysia home-grown have several low-cost carriers such as Air Asia, Firefly, and Malindo Air. Therefore, this study focus on the customer satisfaction toward three stages; pre-flight, in-flight, and post-flight on the choose airline, Malindo Air. There were 210 questionnaires distributed during the duration of the survey. However, only 195 questionnaires were found to be valid and used for data analysis. Through the keyed data on SPSS version 23 shows that the most satisfied the passengers are during in-flight and post flight. The result revealed that “tangible”, “frequent flyer”, “timeliness”, “courtesy and language”, “responsiveness”, and “reliability”. However, only “tangible” and “frequent flyer” contributes significantly to the prediction of satisfaction on the services of low-cost carrier, Malindo Air.
format Thesis
qualification_level Bachelor degree
author Ahman, Aini Nazirah
Razman, Muhammad Nabil Fikri
Abu Bakar, Zainul Ariffin
author_facet Ahman, Aini Nazirah
Razman, Muhammad Nabil Fikri
Abu Bakar, Zainul Ariffin
author_sort Ahman, Aini Nazirah
title Service quality and customer satisfaction of low cost carried on pre-flight, in-flight, and post flight; a case of Malindo Air / Aini Nazirah Ahman, Muhammad Nabil Fikri Razman and Zainul Ariffin Abu Bakar
title_short Service quality and customer satisfaction of low cost carried on pre-flight, in-flight, and post flight; a case of Malindo Air / Aini Nazirah Ahman, Muhammad Nabil Fikri Razman and Zainul Ariffin Abu Bakar
title_full Service quality and customer satisfaction of low cost carried on pre-flight, in-flight, and post flight; a case of Malindo Air / Aini Nazirah Ahman, Muhammad Nabil Fikri Razman and Zainul Ariffin Abu Bakar
title_fullStr Service quality and customer satisfaction of low cost carried on pre-flight, in-flight, and post flight; a case of Malindo Air / Aini Nazirah Ahman, Muhammad Nabil Fikri Razman and Zainul Ariffin Abu Bakar
title_full_unstemmed Service quality and customer satisfaction of low cost carried on pre-flight, in-flight, and post flight; a case of Malindo Air / Aini Nazirah Ahman, Muhammad Nabil Fikri Razman and Zainul Ariffin Abu Bakar
title_sort service quality and customer satisfaction of low cost carried on pre-flight, in-flight, and post flight; a case of malindo air / aini nazirah ahman, muhammad nabil fikri razman and zainul ariffin abu bakar
granting_institution Universiti Teknologi MARA, Melaka
granting_department Faculty of Hotel and Tourism Management
publishDate 2015
url https://ir.uitm.edu.my/id/eprint/61219/1/61219.pdf
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