Tourists behavior towards purchasing souvenirs: the case study of Melaka / Khairunnisa Rapaee, Mohamad Idham Arif Abd Rashid and Zulaika Anuar

This research is to investigate tourist behavior towards buying souvenirs at Central Melaka which is Bandar Hilir. The information related to this topic will be obtained from tourists around Bandar Hilir. The intention of the tourists behavior towards buying souvenirs are discussed in this research....

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Main Authors:	Rapaee, Khairunnisa, Abd Rashid, Mohamad Idham Arif, Anuar, Zulaika
Format:	Thesis
Language:	English
Published:	2015
Subjects:	Travel and the state Tourism
Online Access:	https://ir.uitm.edu.my/id/eprint/61225/1/61225.pdf
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id	my-uitm-ir.61225
record_format	uketd_dc
spelling	my-uitm-ir.612252022-07-12T02:34:22Z Tourists behavior towards purchasing souvenirs: the case study of Melaka / Khairunnisa Rapaee, Mohamad Idham Arif Abd Rashid and Zulaika Anuar 2015 Rapaee, Khairunnisa Abd Rashid, Mohamad Idham Arif Anuar, Zulaika Travel and the state. Tourism Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling This research is to investigate tourist behavior towards buying souvenirs at Central Melaka which is Bandar Hilir. The information related to this topic will be obtained from tourists around Bandar Hilir. The intention of the tourists behavior towards buying souvenirs are discussed in this research. The determination are identifed using Theory of Planned Behavior which consist of attitude towards behavior variable, subjective norms variable and perceived behavioral control variables which influenced the intention of tourist in buying souvenirs during their vacation at Bandar Hilir. Furthermore, the data are analyzed using WarpPLS-SEM. Besides that, the primarily data and secondary data are used and the data were collected accordingly. In addition, questionnaires has been distributed to the tourists around Bandar Hilir in order to get information regarding on the factors that influence tourists towards buying souvenirs. Finding suggested that the relationship of intention has been affected by the subjective norms factors and perceived behavioral control factors. However, the relationships of actual behaviour has been influenced by the intention. 2015 Thesis https://ir.uitm.edu.my/id/eprint/61225/ https://ir.uitm.edu.my/id/eprint/61225/1/61225.pdf text en public degree Universiti Teknologi MARA, Cawangan Melaka Faculty of Hotel and Tourism Management
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
topic	Travel and the state Tourism Travel and the state Tourism
spellingShingle	Travel and the state Tourism Travel and the state Tourism Rapaee, Khairunnisa Abd Rashid, Mohamad Idham Arif Anuar, Zulaika Tourists behavior towards purchasing souvenirs: the case study of Melaka / Khairunnisa Rapaee, Mohamad Idham Arif Abd Rashid and Zulaika Anuar
description	This research is to investigate tourist behavior towards buying souvenirs at Central Melaka which is Bandar Hilir. The information related to this topic will be obtained from tourists around Bandar Hilir. The intention of the tourists behavior towards buying souvenirs are discussed in this research. The determination are identifed using Theory of Planned Behavior which consist of attitude towards behavior variable, subjective norms variable and perceived behavioral control variables which influenced the intention of tourist in buying souvenirs during their vacation at Bandar Hilir. Furthermore, the data are analyzed using WarpPLS-SEM. Besides that, the primarily data and secondary data are used and the data were collected accordingly. In addition, questionnaires has been distributed to the tourists around Bandar Hilir in order to get information regarding on the factors that influence tourists towards buying souvenirs. Finding suggested that the relationship of intention has been affected by the subjective norms factors and perceived behavioral control factors. However, the relationships of actual behaviour has been influenced by the intention.
format	Thesis
qualification_level	Bachelor degree
author	Rapaee, Khairunnisa Abd Rashid, Mohamad Idham Arif Anuar, Zulaika
author_facet	Rapaee, Khairunnisa Abd Rashid, Mohamad Idham Arif Anuar, Zulaika
author_sort	Rapaee, Khairunnisa
title	Tourists behavior towards purchasing souvenirs: the case study of Melaka / Khairunnisa Rapaee, Mohamad Idham Arif Abd Rashid and Zulaika Anuar
title_short	Tourists behavior towards purchasing souvenirs: the case study of Melaka / Khairunnisa Rapaee, Mohamad Idham Arif Abd Rashid and Zulaika Anuar
title_full	Tourists behavior towards purchasing souvenirs: the case study of Melaka / Khairunnisa Rapaee, Mohamad Idham Arif Abd Rashid and Zulaika Anuar
title_fullStr	Tourists behavior towards purchasing souvenirs: the case study of Melaka / Khairunnisa Rapaee, Mohamad Idham Arif Abd Rashid and Zulaika Anuar
title_full_unstemmed	Tourists behavior towards purchasing souvenirs: the case study of Melaka / Khairunnisa Rapaee, Mohamad Idham Arif Abd Rashid and Zulaika Anuar
title_sort	tourists behavior towards purchasing souvenirs: the case study of melaka / khairunnisa rapaee, mohamad idham arif abd rashid and zulaika anuar
granting_institution	Universiti Teknologi MARA, Cawangan Melaka
granting_department	Faculty of Hotel and Tourism Management
publishDate	2015
url	https://ir.uitm.edu.my/id/eprint/61225/1/61225.pdf
_version_	1783735226687553536

Tourists behavior towards purchasing souvenirs: the case study of Melaka / Khairunnisa Rapaee, Mohamad Idham Arif Abd Rashid and Zulaika Anuar

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