Pull factors that influence tourist motivation to visit Tasik Kenyir / Aini Sabrina Md. Roos, Fatin Naima Zolkafli and Nurul Fatihah Ahmad

This thesis focused on researching pull factors that influence tourist motivation to visit Tasik kenyir. The aims of the thesis are to investigate the pull factors that influence tourist visit Tasik Kenyir and to identify the marketing tools that has been used by Tasik Kenyir to promote their produc...

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Main Authors:	Md. Roos, Aini Sabrina, Zolkafli, Fatin Naima, Ahmad, Nurul Fatihah
Format:	Thesis
Language:	English
Published:	2016
Subjects:	Motivation
Online Access:	https://ir.uitm.edu.my/id/eprint/61276/1/61276.pdf
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id	my-uitm-ir.61276
record_format	uketd_dc
spelling	my-uitm-ir.612762022-07-12T03:50:54Z Pull factors that influence tourist motivation to visit Tasik Kenyir / Aini Sabrina Md. Roos, Fatin Naima Zolkafli and Nurul Fatihah Ahmad 2016 Md. Roos, Aini Sabrina Zolkafli, Fatin Naima Ahmad, Nurul Fatihah Motivation Travel and state. Tourism Outdoor life. Outdoor recreation This thesis focused on researching pull factors that influence tourist motivation to visit Tasik kenyir. The aims of the thesis are to investigate the pull factors that influence tourist visit Tasik Kenyir and to identify the marketing tools that has been used by Tasik Kenyir to promote their products. A total of 384 tourists who visited to Tasik Kenyir during May and June, 2016 were used as the sample in this study by using area samplings, simple random samplings and cluster samplings. A questionnaires was used as a tool in collecting the data, conducted in Tasik Kenyir, Terengganu. Mean and standard deviation were used in order to find the top five travel motives that were important determinants in respondents’ decision making process to select Tasik Kenyir as their destination choice. The findings demonstrate that nature resources are the most compelling pull motivation forces followed by adventure, event and activities, variety seeking, and access and affordable. Discussion and suggestions were made to help destination marketers by develop better marketing tools to meet the specific needs and demands of their customers and also for tourism industry at Tasik Kenyir. 2016 Thesis https://ir.uitm.edu.my/id/eprint/61276/ https://ir.uitm.edu.my/id/eprint/61276/1/61276.pdf text en public degree Universiti Teknologi MARA, Melaka Faculty of Hotel and Tourism Management
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
topic	Motivation Motivation Motivation
spellingShingle	Motivation Motivation Motivation Md. Roos, Aini Sabrina Zolkafli, Fatin Naima Ahmad, Nurul Fatihah Pull factors that influence tourist motivation to visit Tasik Kenyir / Aini Sabrina Md. Roos, Fatin Naima Zolkafli and Nurul Fatihah Ahmad
description	This thesis focused on researching pull factors that influence tourist motivation to visit Tasik kenyir. The aims of the thesis are to investigate the pull factors that influence tourist visit Tasik Kenyir and to identify the marketing tools that has been used by Tasik Kenyir to promote their products. A total of 384 tourists who visited to Tasik Kenyir during May and June, 2016 were used as the sample in this study by using area samplings, simple random samplings and cluster samplings. A questionnaires was used as a tool in collecting the data, conducted in Tasik Kenyir, Terengganu. Mean and standard deviation were used in order to find the top five travel motives that were important determinants in respondents’ decision making process to select Tasik Kenyir as their destination choice. The findings demonstrate that nature resources are the most compelling pull motivation forces followed by adventure, event and activities, variety seeking, and access and affordable. Discussion and suggestions were made to help destination marketers by develop better marketing tools to meet the specific needs and demands of their customers and also for tourism industry at Tasik Kenyir.
format	Thesis
qualification_level	Bachelor degree
author	Md. Roos, Aini Sabrina Zolkafli, Fatin Naima Ahmad, Nurul Fatihah
author_facet	Md. Roos, Aini Sabrina Zolkafli, Fatin Naima Ahmad, Nurul Fatihah
author_sort	Md. Roos, Aini Sabrina
title	Pull factors that influence tourist motivation to visit Tasik Kenyir / Aini Sabrina Md. Roos, Fatin Naima Zolkafli and Nurul Fatihah Ahmad
title_short	Pull factors that influence tourist motivation to visit Tasik Kenyir / Aini Sabrina Md. Roos, Fatin Naima Zolkafli and Nurul Fatihah Ahmad
title_full	Pull factors that influence tourist motivation to visit Tasik Kenyir / Aini Sabrina Md. Roos, Fatin Naima Zolkafli and Nurul Fatihah Ahmad
title_fullStr	Pull factors that influence tourist motivation to visit Tasik Kenyir / Aini Sabrina Md. Roos, Fatin Naima Zolkafli and Nurul Fatihah Ahmad
title_full_unstemmed	Pull factors that influence tourist motivation to visit Tasik Kenyir / Aini Sabrina Md. Roos, Fatin Naima Zolkafli and Nurul Fatihah Ahmad
title_sort	pull factors that influence tourist motivation to visit tasik kenyir / aini sabrina md. roos, fatin naima zolkafli and nurul fatihah ahmad
granting_institution	Universiti Teknologi MARA, Melaka
granting_department	Faculty of Hotel and Tourism Management
publishDate	2016
url	https://ir.uitm.edu.my/id/eprint/61276/1/61276.pdf
_version_	1783735229726326784

Pull factors that influence tourist motivation to visit Tasik Kenyir / Aini Sabrina Md. Roos, Fatin Naima Zolkafli and Nurul Fatihah Ahmad

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