Keyboard warriors: kansei analysis of Malaysia's political hashtags on social media / Muhammad Danial Idris

Kansei Engineering was initially designed to accommodate the field of product design and business process in industries. However, it is now seen as potentially suitable to be applied for the purpose of understanding the human emotions in terms of communications and psychological values. The politics...

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Main Author:	Idris, Muhammad Danial
Format:	Thesis
Language:	English
Published:	2014
Subjects:	Online social networks
Online Access:	https://ir.uitm.edu.my/id/eprint/62793/1/62793.pdf
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id	my-uitm-ir.62793
record_format	uketd_dc
spelling	my-uitm-ir.627932022-07-28T10:56:56Z Keyboard warriors: kansei analysis of Malaysia's political hashtags on social media / Muhammad Danial Idris 2014-07 Idris, Muhammad Danial Online social networks Kansei Engineering was initially designed to accommodate the field of product design and business process in industries. However, it is now seen as potentially suitable to be applied for the purpose of understanding the human emotions in terms of communications and psychological values. The politics in Malaysia has now evolved with the prolific rise of social media. Social media platform is now the battlefield for political parties where political terms and hashtags are bombarded each day. The aim of this research is to understand the perception of Malaysian's towards these various political hashtags and also whether a relationship exist between Kansei and the hashtags. A Kansei approach was implemented for this research which included using Kansei Words to analyse the emotional perceptions of Malaysians towards several political hashtags. From the results obtained from the research, it is evident that the general Malaysians have political awareness, sensitivity and able to respond to the hashtags that represent the various political issues in Malaysia. Additionally, Kansei was able to prove those results, hence proving the existence of relationship between Kansei and political hashtags in Malaysia. These results may be significant in providing an understanding of Malaysians response towards political issues in Malaysia, especially by the hashtags medium. Therefore, it is useful for academicians, political commentators, and political parties respectively should they wish to expand this study further or to devise better political strategies for their campaigns. 2014-07 Thesis https://ir.uitm.edu.my/id/eprint/62793/ https://ir.uitm.edu.my/id/eprint/62793/1/62793.pdf text en public masters Universiti Teknologi MARA Faculty of Communications and Media Studies
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
topic	Online social networks
spellingShingle	Online social networks Idris, Muhammad Danial Keyboard warriors: kansei analysis of Malaysia's political hashtags on social media / Muhammad Danial Idris
description	Kansei Engineering was initially designed to accommodate the field of product design and business process in industries. However, it is now seen as potentially suitable to be applied for the purpose of understanding the human emotions in terms of communications and psychological values. The politics in Malaysia has now evolved with the prolific rise of social media. Social media platform is now the battlefield for political parties where political terms and hashtags are bombarded each day. The aim of this research is to understand the perception of Malaysian's towards these various political hashtags and also whether a relationship exist between Kansei and the hashtags. A Kansei approach was implemented for this research which included using Kansei Words to analyse the emotional perceptions of Malaysians towards several political hashtags. From the results obtained from the research, it is evident that the general Malaysians have political awareness, sensitivity and able to respond to the hashtags that represent the various political issues in Malaysia. Additionally, Kansei was able to prove those results, hence proving the existence of relationship between Kansei and political hashtags in Malaysia. These results may be significant in providing an understanding of Malaysians response towards political issues in Malaysia, especially by the hashtags medium. Therefore, it is useful for academicians, political commentators, and political parties respectively should they wish to expand this study further or to devise better political strategies for their campaigns.
format	Thesis
qualification_level	Master's degree
author	Idris, Muhammad Danial
author_facet	Idris, Muhammad Danial
author_sort	Idris, Muhammad Danial
title	Keyboard warriors: kansei analysis of Malaysia's political hashtags on social media / Muhammad Danial Idris
title_short	Keyboard warriors: kansei analysis of Malaysia's political hashtags on social media / Muhammad Danial Idris
title_full	Keyboard warriors: kansei analysis of Malaysia's political hashtags on social media / Muhammad Danial Idris
title_fullStr	Keyboard warriors: kansei analysis of Malaysia's political hashtags on social media / Muhammad Danial Idris
title_full_unstemmed	Keyboard warriors: kansei analysis of Malaysia's political hashtags on social media / Muhammad Danial Idris
title_sort	keyboard warriors: kansei analysis of malaysia's political hashtags on social media / muhammad danial idris
granting_institution	Universiti Teknologi MARA
granting_department	Faculty of Communications and Media Studies
publishDate	2014
url	https://ir.uitm.edu.my/id/eprint/62793/1/62793.pdf
_version_	1783735269744181248

Keyboard warriors: kansei analysis of Malaysia's political hashtags on social media / Muhammad Danial Idris

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