Developing augmented reality application for advertising local snacks product (Ropis) / Muhammad Affiq Darimy Hazil Azran

Augmented reality (AR) is an enhanced version of the real physical world that is achieved through the use of digital visual elements, sound, or other sensory stimuli delivered via technology. It is a growing trend among companies involved in mobile computing and business applications in particular (...

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Main Author:	Hazil Azran, Muhammad Affiq Darimy
Format:	Thesis
Language:	English
Published:	2022
Subjects:	Advertising Application program interfaces
Online Access:	https://ir.uitm.edu.my/id/eprint/63027/1/63027.pdf
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id	my-uitm-ir.63027
record_format	uketd_dc
spelling	my-uitm-ir.630272022-07-18T03:27:33Z Developing augmented reality application for advertising local snacks product (Ropis) / Muhammad Affiq Darimy Hazil Azran 2022 Hazil Azran, Muhammad Affiq Darimy Advertising Theory. Relation to other subjects Application program interfaces Augmented reality (AR) is an enhanced version of the real physical world that is achieved through the use of digital visual elements, sound, or other sensory stimuli delivered via technology. It is a growing trend among companies involved in mobile computing and business applications in particular (Hayes, 2020). It is yet a technology that is not a big part of our lives. However, developers are still exploring the potential of how far and how big, augmented reality (AR) can be. Mark Zuckerberg of the Facebook company recently announced that they have rebranded into Meta, preparing for their vision in creating the Metaverse, where people can connect using virtual reality (VR) and augmented reality (AR) for a more immersive experience. According to Mark, you will be able to do almost anything you can imagine, get together with friends and family, work, learn, play, shop, create, as well as entirely new categories that don’t really fit how we think about computers or phones today (Zuckerberg, 2021). Since the announcement, Meta has made it clear that they are already working a lot and will work a lot more in achieving the ultimate dream. Due to that, the application of augmented reality (AR) and virtual reality (VR) is inevitable whether it is sooner or later. In this research, the aim is to investigate and understand the society’s view upon using augmented reality (AR) for advertising. A questionnaire will be done in order to get responses upon the society’s view to achieve the aim as it can help any further developments in getting ready for the future and applying more use of augmented reality (AR) in our daily lives such as in advertising. The research is also to study about the use of augmented reality (AR) for advertising local snacks product. 2022 Thesis https://ir.uitm.edu.my/id/eprint/63027/ https://ir.uitm.edu.my/id/eprint/63027/1/63027.pdf text en public degree Universiti Teknologi MARA, Melaka Faculty of Art and Design
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
topic	Advertising Advertising Application program interfaces
spellingShingle	Advertising Advertising Application program interfaces Hazil Azran, Muhammad Affiq Darimy Developing augmented reality application for advertising local snacks product (Ropis) / Muhammad Affiq Darimy Hazil Azran
description	Augmented reality (AR) is an enhanced version of the real physical world that is achieved through the use of digital visual elements, sound, or other sensory stimuli delivered via technology. It is a growing trend among companies involved in mobile computing and business applications in particular (Hayes, 2020). It is yet a technology that is not a big part of our lives. However, developers are still exploring the potential of how far and how big, augmented reality (AR) can be. Mark Zuckerberg of the Facebook company recently announced that they have rebranded into Meta, preparing for their vision in creating the Metaverse, where people can connect using virtual reality (VR) and augmented reality (AR) for a more immersive experience. According to Mark, you will be able to do almost anything you can imagine, get together with friends and family, work, learn, play, shop, create, as well as entirely new categories that don’t really fit how we think about computers or phones today (Zuckerberg, 2021). Since the announcement, Meta has made it clear that they are already working a lot and will work a lot more in achieving the ultimate dream. Due to that, the application of augmented reality (AR) and virtual reality (VR) is inevitable whether it is sooner or later. In this research, the aim is to investigate and understand the society’s view upon using augmented reality (AR) for advertising. A questionnaire will be done in order to get responses upon the society’s view to achieve the aim as it can help any further developments in getting ready for the future and applying more use of augmented reality (AR) in our daily lives such as in advertising. The research is also to study about the use of augmented reality (AR) for advertising local snacks product.
format	Thesis
qualification_level	Bachelor degree
author	Hazil Azran, Muhammad Affiq Darimy
author_facet	Hazil Azran, Muhammad Affiq Darimy
author_sort	Hazil Azran, Muhammad Affiq Darimy
title	Developing augmented reality application for advertising local snacks product (Ropis) / Muhammad Affiq Darimy Hazil Azran
title_short	Developing augmented reality application for advertising local snacks product (Ropis) / Muhammad Affiq Darimy Hazil Azran
title_full	Developing augmented reality application for advertising local snacks product (Ropis) / Muhammad Affiq Darimy Hazil Azran
title_fullStr	Developing augmented reality application for advertising local snacks product (Ropis) / Muhammad Affiq Darimy Hazil Azran
title_full_unstemmed	Developing augmented reality application for advertising local snacks product (Ropis) / Muhammad Affiq Darimy Hazil Azran
title_sort	developing augmented reality application for advertising local snacks product (ropis) / muhammad affiq darimy hazil azran
granting_institution	Universiti Teknologi MARA, Melaka
granting_department	Faculty of Art and Design
publishDate	2022
url	https://ir.uitm.edu.my/id/eprint/63027/1/63027.pdf
_version_	1783735284387545088

Developing augmented reality application for advertising local snacks product (Ropis) / Muhammad Affiq Darimy Hazil Azran

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