Evaluating the web persuasiveness of IPSIS website using a rhetorical perspective framework / Norfarahzila Mohd Zamri

This study focuses in evaluating the web persuasiveness of Institut Pengajian Siswazah (EPSis) website using a Rhetorical Perspective Framework developed by Margareta Lundholm in 2004 to indicate whether the website is persuasive in persuading potential students to pursue their study at higher level...

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Main Author:	Mohd Zamri, Norfarahzila
Format:	Thesis
Language:	English
Published:	2014
Online Access:	https://ir.uitm.edu.my/id/eprint/63144/1/63144.PDF
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id	my-uitm-ir.63144
record_format	uketd_dc
spelling	my-uitm-ir.631442023-09-27T07:13:43Z Evaluating the web persuasiveness of IPSIS website using a rhetorical perspective framework / Norfarahzila Mohd Zamri 2014 Mohd Zamri, Norfarahzila This study focuses in evaluating the web persuasiveness of Institut Pengajian Siswazah (EPSis) website using a Rhetorical Perspective Framework developed by Margareta Lundholm in 2004 to indicate whether the website is persuasive in persuading potential students to pursue their study at higher level in Universiti Teknologi Mara(UiTM). Since there is no evaluation have been conducted on IPSis website based on the web persuasiveness, therefore it is a suitable phase to evaluate the website due to its role as a medium for communication between potential students and the institute. In measuring the website persuasiveness and its relation to potential student's recruitment, sequential explanatory mixed methods design was used as a guidelines to develop the research design for this study. From both analysis on quantitative and qualitative data, the respondents find IPSis website as being persuasive but need to be improved to persuade the current and potential students to engage with the website and make decision whether to pursue their study at higher level in Universiti Teknologi Mara. Understanding the persuasive elements within websites is important, therefore further research is needed to have better understanding of ho wand under what extents does persuasive features lead to a persuasive website in recruiting potential students. 2014 Thesis https://ir.uitm.edu.my/id/eprint/63144/ https://ir.uitm.edu.my/id/eprint/63144/1/63144.PDF text en public masters Universiti Teknologi Mara (UiTM) Faculty of Computer and Mathematical Sciences Abdul Razak, Fariza Hanis (Dr.)
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
advisor	Abdul Razak, Fariza Hanis (Dr.)
description	This study focuses in evaluating the web persuasiveness of Institut Pengajian Siswazah (EPSis) website using a Rhetorical Perspective Framework developed by Margareta Lundholm in 2004 to indicate whether the website is persuasive in persuading potential students to pursue their study at higher level in Universiti Teknologi Mara(UiTM). Since there is no evaluation have been conducted on IPSis website based on the web persuasiveness, therefore it is a suitable phase to evaluate the website due to its role as a medium for communication between potential students and the institute. In measuring the website persuasiveness and its relation to potential student's recruitment, sequential explanatory mixed methods design was used as a guidelines to develop the research design for this study. From both analysis on quantitative and qualitative data, the respondents find IPSis website as being persuasive but need to be improved to persuade the current and potential students to engage with the website and make decision whether to pursue their study at higher level in Universiti Teknologi Mara. Understanding the persuasive elements within websites is important, therefore further research is needed to have better understanding of ho wand under what extents does persuasive features lead to a persuasive website in recruiting potential students.
format	Thesis
qualification_level	Master's degree
author	Mohd Zamri, Norfarahzila
spellingShingle	Mohd Zamri, Norfarahzila Evaluating the web persuasiveness of IPSIS website using a rhetorical perspective framework / Norfarahzila Mohd Zamri
author_facet	Mohd Zamri, Norfarahzila
author_sort	Mohd Zamri, Norfarahzila
title	Evaluating the web persuasiveness of IPSIS website using a rhetorical perspective framework / Norfarahzila Mohd Zamri
title_short	Evaluating the web persuasiveness of IPSIS website using a rhetorical perspective framework / Norfarahzila Mohd Zamri
title_full	Evaluating the web persuasiveness of IPSIS website using a rhetorical perspective framework / Norfarahzila Mohd Zamri
title_fullStr	Evaluating the web persuasiveness of IPSIS website using a rhetorical perspective framework / Norfarahzila Mohd Zamri
title_full_unstemmed	Evaluating the web persuasiveness of IPSIS website using a rhetorical perspective framework / Norfarahzila Mohd Zamri
title_sort	evaluating the web persuasiveness of ipsis website using a rhetorical perspective framework / norfarahzila mohd zamri
granting_institution	Universiti Teknologi Mara (UiTM)
granting_department	Faculty of Computer and Mathematical Sciences
publishDate	2014
url	https://ir.uitm.edu.my/id/eprint/63144/1/63144.PDF
_version_	1783735293112745984

Evaluating the web persuasiveness of IPSIS website using a rhetorical perspective framework / Norfarahzila Mohd Zamri

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