The influence of social media in increasing customer trust in m-commerce / Nurulhuda Azizi

Social media generally refer to media used to enable social interaction. Customer behaviors are changing with the influence of social media and smart phones nowadays. Trust has been stated to be a significant factor influencing the acceptance of mobile commerce services. With the increase usage of m...

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Main Author:	Azizi, Nurulhuda
Format:	Thesis
Language:	English
Published:	2015
Subjects:	Consumer behavior Consumers' preferences Consumer research Including consumer profiling Online social networks
Online Access:	https://ir.uitm.edu.my/id/eprint/63250/1/63250.pdf
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id	my-uitm-ir.63250
record_format	uketd_dc
spelling	my-uitm-ir.632502022-08-05T03:07:32Z The influence of social media in increasing customer trust in m-commerce / Nurulhuda Azizi 2015-07 Azizi, Nurulhuda Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Online social networks Social media generally refer to media used to enable social interaction. Customer behaviors are changing with the influence of social media and smart phones nowadays. Trust has been stated to be a significant factor influencing the acceptance of mobile commerce services. With the increase usage of mobile users browsing social media every day, social media and customer trust become a new research area to be explored. The aim of this study is to identify the influence of social media in increasing customer trust in M-Commerce. This study focuses on four factors; interactivity, platform quality, security and transparency. Data were collected using survey questionnaires which were carried out among 200 of mobile users in Malaysia. All the accumulated data was processed using Statistical Package for the Social Science (SPSS). Pearson correlation and ANOVA analysis were used to test the research questions. The findings provide evidence that security is the most dominant factor that influences the customer trust in M-commerce websites. It is also proven that level of customer trust is high among mobile users. The results also shown that three of the factors have significant relationship towards customer trust, while only transparency displayed low significant relationship. 2015-07 Thesis https://ir.uitm.edu.my/id/eprint/63250/ https://ir.uitm.edu.my/id/eprint/63250/1/63250.pdf text en public masters Universiti Teknologi MARA Faculty of Computer and Mathematical Sciences Redzuan, Fauziah
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
advisor	Redzuan, Fauziah
topic	Consumer behavior Consumers' preferences Consumer research Including consumer profiling Online social networks
spellingShingle	Consumer behavior Consumers' preferences Consumer research Including consumer profiling Online social networks Azizi, Nurulhuda The influence of social media in increasing customer trust in m-commerce / Nurulhuda Azizi
description	Social media generally refer to media used to enable social interaction. Customer behaviors are changing with the influence of social media and smart phones nowadays. Trust has been stated to be a significant factor influencing the acceptance of mobile commerce services. With the increase usage of mobile users browsing social media every day, social media and customer trust become a new research area to be explored. The aim of this study is to identify the influence of social media in increasing customer trust in M-Commerce. This study focuses on four factors; interactivity, platform quality, security and transparency. Data were collected using survey questionnaires which were carried out among 200 of mobile users in Malaysia. All the accumulated data was processed using Statistical Package for the Social Science (SPSS). Pearson correlation and ANOVA analysis were used to test the research questions. The findings provide evidence that security is the most dominant factor that influences the customer trust in M-commerce websites. It is also proven that level of customer trust is high among mobile users. The results also shown that three of the factors have significant relationship towards customer trust, while only transparency displayed low significant relationship.
format	Thesis
qualification_level	Master's degree
author	Azizi, Nurulhuda
author_facet	Azizi, Nurulhuda
author_sort	Azizi, Nurulhuda
title	The influence of social media in increasing customer trust in m-commerce / Nurulhuda Azizi
title_short	The influence of social media in increasing customer trust in m-commerce / Nurulhuda Azizi
title_full	The influence of social media in increasing customer trust in m-commerce / Nurulhuda Azizi
title_fullStr	The influence of social media in increasing customer trust in m-commerce / Nurulhuda Azizi
title_full_unstemmed	The influence of social media in increasing customer trust in m-commerce / Nurulhuda Azizi
title_sort	influence of social media in increasing customer trust in m-commerce / nurulhuda azizi
granting_institution	Universiti Teknologi MARA
granting_department	Faculty of Computer and Mathematical Sciences
publishDate	2015
url	https://ir.uitm.edu.my/id/eprint/63250/1/63250.pdf
_version_	1783735298863136768

The influence of social media in increasing customer trust in m-commerce / Nurulhuda Azizi

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