Designing persuasive vegetables website for online business / Noorfazrin Zakaria

The emergence of the technology has led proliferation of the website as the form of persuasive technology. The use of the website is to encourage or motivate people to change their attitudes and behavior. Currently, the vegetable seller selling vegetables direct from the market. Customers need to co...

Full description

Saved in:

Bibliographic Details
Main Author:	Zakaria, Noorfazrin
Format:	Thesis
Language:	English
Published:	2016
Subjects:	Business communication Including business report writing, business correspondence
Online Access:	https://ir.uitm.edu.my/id/eprint/63292/1/63292.pdf
Tags:	Add Tag No Tags, Be the first to tag this record!

id	my-uitm-ir.63292
record_format	uketd_dc
spelling	my-uitm-ir.632922022-08-09T09:07:40Z Designing persuasive vegetables website for online business / Noorfazrin Zakaria 2016 Zakaria, Noorfazrin Business communication. Including business report writing, business correspondence The emergence of the technology has led proliferation of the website as the form of persuasive technology. The use of the website is to encourage or motivate people to change their attitudes and behavior. Currently, the vegetable seller selling vegetables direct from the market. Customers need to come to the market and buy for the fresh vegetables. By using a website, customers may purchase the fresh vegetables anytime they need. Selling vegetables through the website is a good start for vegetable seller, which they can introduce their business towards online customers. This research is focusing on designing persuasive vegetables website, which involved several persuasive techniques and customer's requirement. The results of the interviews and observations conducted with the customers and vegetable seller, consist of their behavior, comments, and suggestion of requirements designing persuasive website. There are four techniques in persuasive technology applied in designing vegetables website which is tunneling, scarcity, liking and real world feel. Each of the techniques applied during the design is illustrated in figures with detail description. In addition, the researcher determines the strength, and limitation of using persuasive techniques in designing persuasive website. The future recommendations towards designing effective and efficient, persuasive vegetables website shares in the research. In conclusion, designing persuasive vegetables website using an appropriate persuasive technique, may persuade customers to change their attitude and behavior in purchasing the vegetables through the website. 2016 Thesis https://ir.uitm.edu.my/id/eprint/63292/ https://ir.uitm.edu.my/id/eprint/63292/1/63292.pdf text en public masters Universiti Teknologi MARA Faculty of Computer and Mathematical Sciences Abdul Razak, Fariza Hanis (Dr.)
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
advisor	Abdul Razak, Fariza Hanis (Dr.)
topic	Business communication Including business report writing, business correspondence
spellingShingle	Business communication Including business report writing, business correspondence Zakaria, Noorfazrin Designing persuasive vegetables website for online business / Noorfazrin Zakaria
description	The emergence of the technology has led proliferation of the website as the form of persuasive technology. The use of the website is to encourage or motivate people to change their attitudes and behavior. Currently, the vegetable seller selling vegetables direct from the market. Customers need to come to the market and buy for the fresh vegetables. By using a website, customers may purchase the fresh vegetables anytime they need. Selling vegetables through the website is a good start for vegetable seller, which they can introduce their business towards online customers. This research is focusing on designing persuasive vegetables website, which involved several persuasive techniques and customer's requirement. The results of the interviews and observations conducted with the customers and vegetable seller, consist of their behavior, comments, and suggestion of requirements designing persuasive website. There are four techniques in persuasive technology applied in designing vegetables website which is tunneling, scarcity, liking and real world feel. Each of the techniques applied during the design is illustrated in figures with detail description. In addition, the researcher determines the strength, and limitation of using persuasive techniques in designing persuasive website. The future recommendations towards designing effective and efficient, persuasive vegetables website shares in the research. In conclusion, designing persuasive vegetables website using an appropriate persuasive technique, may persuade customers to change their attitude and behavior in purchasing the vegetables through the website.
format	Thesis
qualification_level	Master's degree
author	Zakaria, Noorfazrin
author_facet	Zakaria, Noorfazrin
author_sort	Zakaria, Noorfazrin
title	Designing persuasive vegetables website for online business / Noorfazrin Zakaria
title_short	Designing persuasive vegetables website for online business / Noorfazrin Zakaria
title_full	Designing persuasive vegetables website for online business / Noorfazrin Zakaria
title_fullStr	Designing persuasive vegetables website for online business / Noorfazrin Zakaria
title_full_unstemmed	Designing persuasive vegetables website for online business / Noorfazrin Zakaria
title_sort	designing persuasive vegetables website for online business / noorfazrin zakaria
granting_institution	Universiti Teknologi MARA
granting_department	Faculty of Computer and Mathematical Sciences
publishDate	2016
url	https://ir.uitm.edu.my/id/eprint/63292/1/63292.pdf
_version_	1783735306751574016

Designing persuasive vegetables website for online business / Noorfazrin Zakaria

Similar Items