E-commerce: understanding consumer perceptions towards online bus ticket reservation system / Mohd Zarif Mohd Zaki

Problems associated with the ticketing system remain as the long unresolved issues in the public transportation industry in Malaysia. It is a common see bus stations thronged by thousands of people during weekends or public holidays when many Malaysians rush to get seats on the many express bus serv...

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Main Author:	Mohd Zaki, Mohd Zarif
Format:	Thesis
Language:	English
Published:	2005
Subjects:	Ticket brokerage Electronic commerce
Online Access:	https://ir.uitm.edu.my/id/eprint/63309/1/63309.pdf
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id	my-uitm-ir.63309
record_format	uketd_dc
spelling	my-uitm-ir.633092022-08-11T01:29:46Z E-commerce: understanding consumer perceptions towards online bus ticket reservation system / Mohd Zarif Mohd Zaki 2005-04 Mohd Zaki, Mohd Zarif Ticket brokerage Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Electronic commerce Problems associated with the ticketing system remain as the long unresolved issues in the public transportation industry in Malaysia. It is a common see bus stations thronged by thousands of people during weekends or public holidays when many Malaysians rush to get seats on the many express bus services to return to their hometowns. The intercity express bus industry has indeed been entrenched as the top choice mode of public transportation in Malaysia. Nevertheless, the poor coordination of bus tickets distribution causes unnecessary congestions at main bus terminals nationwide. The growth of electronic commerce (E-Commerce) in the country has provided another means of solving the ticketing problem by the employing E-Commerce applications to introduce .an online ticket reservation system. Several local bus operators have made the service available for quite a few years, but the utilization of the service is still below par. This study aims to investigate the consumers' perceptions towards the online ticket reservation system. Various aspects of the consumers have been surveyed such as, their demographic profiles, travel history, awareness of the online ticket reservation system as well as prior experiences in the utilization of the online ticket reservation service. The results and findings of the study can be used as guidelines for bus operators as well as the other interested parties, in implementing the online bus ticket reservation system. 2005-04 Thesis https://ir.uitm.edu.my/id/eprint/63309/ https://ir.uitm.edu.my/id/eprint/63309/1/63309.pdf text en public degree Universiti Teknologi MARA Faculty of Computer and Mathematical Sciences Abd Majid, Rogayah
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
advisor	Abd Majid, Rogayah
topic	Ticket brokerage Ticket brokerage Electronic commerce
spellingShingle	Ticket brokerage Ticket brokerage Electronic commerce Mohd Zaki, Mohd Zarif E-commerce: understanding consumer perceptions towards online bus ticket reservation system / Mohd Zarif Mohd Zaki
description	Problems associated with the ticketing system remain as the long unresolved issues in the public transportation industry in Malaysia. It is a common see bus stations thronged by thousands of people during weekends or public holidays when many Malaysians rush to get seats on the many express bus services to return to their hometowns. The intercity express bus industry has indeed been entrenched as the top choice mode of public transportation in Malaysia. Nevertheless, the poor coordination of bus tickets distribution causes unnecessary congestions at main bus terminals nationwide. The growth of electronic commerce (E-Commerce) in the country has provided another means of solving the ticketing problem by the employing E-Commerce applications to introduce .an online ticket reservation system. Several local bus operators have made the service available for quite a few years, but the utilization of the service is still below par. This study aims to investigate the consumers' perceptions towards the online ticket reservation system. Various aspects of the consumers have been surveyed such as, their demographic profiles, travel history, awareness of the online ticket reservation system as well as prior experiences in the utilization of the online ticket reservation service. The results and findings of the study can be used as guidelines for bus operators as well as the other interested parties, in implementing the online bus ticket reservation system.
format	Thesis
qualification_level	Bachelor degree
author	Mohd Zaki, Mohd Zarif
author_facet	Mohd Zaki, Mohd Zarif
author_sort	Mohd Zaki, Mohd Zarif
title	E-commerce: understanding consumer perceptions towards online bus ticket reservation system / Mohd Zarif Mohd Zaki
title_short	E-commerce: understanding consumer perceptions towards online bus ticket reservation system / Mohd Zarif Mohd Zaki
title_full	E-commerce: understanding consumer perceptions towards online bus ticket reservation system / Mohd Zarif Mohd Zaki
title_fullStr	E-commerce: understanding consumer perceptions towards online bus ticket reservation system / Mohd Zarif Mohd Zaki
title_full_unstemmed	E-commerce: understanding consumer perceptions towards online bus ticket reservation system / Mohd Zarif Mohd Zaki
title_sort	e-commerce: understanding consumer perceptions towards online bus ticket reservation system / mohd zarif mohd zaki
granting_institution	Universiti Teknologi MARA
granting_department	Faculty of Computer and Mathematical Sciences
publishDate	2005
url	https://ir.uitm.edu.my/id/eprint/63309/1/63309.pdf
_version_	1783735310860943360

E-commerce: understanding consumer perceptions towards online bus ticket reservation system / Mohd Zarif Mohd Zaki

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