Developing a forecasting module using neural network in CRM system: a case study at synchroweb technology / Shakirah Hasim

The use of Neural Network technology nowadays is become popular in such many application area. This thesis will be focused on the case studies of Synchro web Technology Sdn. Bhd on their Customer Relationship Management System (CRM System). The CRM system will be enhanced on the forecasting module....

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Bibliographic Details
Main Author:	Hasim, Shakirah
Format:	Thesis
Language:	English
Published:	2013
Online Access:	https://ir.uitm.edu.my/id/eprint/63330/1/63330.PDF
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id	my-uitm-ir.63330
record_format	uketd_dc
spelling	my-uitm-ir.633302023-11-05T08:30:03Z Developing a forecasting module using neural network in CRM system: a case study at synchroweb technology / Shakirah Hasim 2013 Hasim, Shakirah The use of Neural Network technology nowadays is become popular in such many application area. This thesis will be focused on the case studies of Synchro web Technology Sdn. Bhd on their Customer Relationship Management System (CRM System). The CRM system will be enhanced on the forecasting module. The forecasting module is to forecast the monthly income for that company or in other word the collection of invoices for current month. It is developed using Mat lab software and Neural Network tools which integrated inside the Mat lab software. The methodology of doing this is Rational Unified Process (RUP). RUP process consists of 4 phases which are Inception phase, Elaboration Phase, Construction phase and Transition phase. The output from the forecasting is to forecast the next month revenue based on the regression analysis graph and need a calculation. The comparison of the accuracy and the output is recorded inside the Accuracy table. Other than that, the output from the program will be represented using dashboard. The dashboard include is train data (actual revenue) and forecast data. The dashboard helps the CRM system functionality and become beneficial to give a full picture on company health. 2013 Thesis https://ir.uitm.edu.my/id/eprint/63330/ https://ir.uitm.edu.my/id/eprint/63330/1/63330.PDF text en public masters Universiti Teknologi MARA (UiTM) Faculty of Computer and Mathematical Sciences Nairn, Saharbudin
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
advisor	Nairn, Saharbudin
description	The use of Neural Network technology nowadays is become popular in such many application area. This thesis will be focused on the case studies of Synchro web Technology Sdn. Bhd on their Customer Relationship Management System (CRM System). The CRM system will be enhanced on the forecasting module. The forecasting module is to forecast the monthly income for that company or in other word the collection of invoices for current month. It is developed using Mat lab software and Neural Network tools which integrated inside the Mat lab software. The methodology of doing this is Rational Unified Process (RUP). RUP process consists of 4 phases which are Inception phase, Elaboration Phase, Construction phase and Transition phase. The output from the forecasting is to forecast the next month revenue based on the regression analysis graph and need a calculation. The comparison of the accuracy and the output is recorded inside the Accuracy table. Other than that, the output from the program will be represented using dashboard. The dashboard include is train data (actual revenue) and forecast data. The dashboard helps the CRM system functionality and become beneficial to give a full picture on company health.
format	Thesis
qualification_level	Master's degree
author	Hasim, Shakirah
spellingShingle	Hasim, Shakirah Developing a forecasting module using neural network in CRM system: a case study at synchroweb technology / Shakirah Hasim
author_facet	Hasim, Shakirah
author_sort	Hasim, Shakirah
title	Developing a forecasting module using neural network in CRM system: a case study at synchroweb technology / Shakirah Hasim
title_short	Developing a forecasting module using neural network in CRM system: a case study at synchroweb technology / Shakirah Hasim
title_full	Developing a forecasting module using neural network in CRM system: a case study at synchroweb technology / Shakirah Hasim
title_fullStr	Developing a forecasting module using neural network in CRM system: a case study at synchroweb technology / Shakirah Hasim
title_full_unstemmed	Developing a forecasting module using neural network in CRM system: a case study at synchroweb technology / Shakirah Hasim
title_sort	developing a forecasting module using neural network in crm system: a case study at synchroweb technology / shakirah hasim
granting_institution	Universiti Teknologi MARA (UiTM)
granting_department	Faculty of Computer and Mathematical Sciences
publishDate	2013
url	https://ir.uitm.edu.my/id/eprint/63330/1/63330.PDF
_version_	1783735316443561984

Developing a forecasting module using neural network in CRM system: a case study at synchroweb technology / Shakirah Hasim

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