The impact of visual elements on Kula cakes packaging design / Nor Fazlyn Zulkefly

This study is proposed because it aims to the impact of visual elements design on kula cakes packaging upon consumer buying behavior. It studied the impact of visual elements on kula cakes packaging because packaging is one of the maximum essential and effective factors, which affects consumers’ buy...

Full description

Saved in:

Bibliographic Details
Main Author:	Zulkefly, Nor Fazlyn
Format:	Thesis
Language:	English
Published:	2022
Subjects:	N Visual arts (General) Packaging
Online Access:	https://ir.uitm.edu.my/id/eprint/63374/1/63374.pdf
Tags:	Add Tag No Tags, Be the first to tag this record!

id	my-uitm-ir.63374
record_format	uketd_dc
spelling	my-uitm-ir.633742022-07-18T03:58:00Z The impact of visual elements on Kula cakes packaging design / Nor Fazlyn Zulkefly 2022 Zulkefly, Nor Fazlyn N Visual arts (General) Technique, composition, etc. Packaging This study is proposed because it aims to the impact of visual elements design on kula cakes packaging upon consumer buying behavior. It studied the impact of visual elements on kula cakes packaging because packaging is one of the maximum essential and effective factors, which affects consumers’ buy decisions. A study was conducted to determine the relationship between packaging features and customer buying behavior to determine the impact of visual aspects of packaging on consumers. This study is going deeper into the institution of visual elements on food packaging (kula cakes packaging) to research their capacity to draw attention. Packaging elements as visual elements have been the subject of many contemporary studies. The elements tested in the study were: illustration, graphics, color, and elements of the package. On the contrary, illustration, graphics, colors, and elements of the package had a significant impact on the choices. Participants preferred illustration over photography, concrete pattern over abstract and vivid colors over dull. These results can be used as guidelines in marketing and design. The research model was built and tested to show the impact of visual and verbal package features on consumer purchase decisions, taking into account that a package can be viewed as a collection of distinct aspects expressing different messages to a consumer. In this study, we used a survey to gather information on visual elements design (graphic design, color, and illustration), user impression (attention, purchase, and repurchase), and personal experience (emotions evoked and useful benefits). When it comes to packaging responses, there is a distinction between professional rank and age involvement. The data also imply that different features of package design are associated with varied benefits. 2022 Thesis https://ir.uitm.edu.my/id/eprint/63374/ https://ir.uitm.edu.my/id/eprint/63374/1/63374.pdf text en public degree Universiti Teknologi Mara, Melaka Faculty of Art and Design
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
topic	N Visual arts (General) N Visual arts (General) Packaging
spellingShingle	N Visual arts (General) N Visual arts (General) Packaging Zulkefly, Nor Fazlyn The impact of visual elements on Kula cakes packaging design / Nor Fazlyn Zulkefly
description	This study is proposed because it aims to the impact of visual elements design on kula cakes packaging upon consumer buying behavior. It studied the impact of visual elements on kula cakes packaging because packaging is one of the maximum essential and effective factors, which affects consumers’ buy decisions. A study was conducted to determine the relationship between packaging features and customer buying behavior to determine the impact of visual aspects of packaging on consumers. This study is going deeper into the institution of visual elements on food packaging (kula cakes packaging) to research their capacity to draw attention. Packaging elements as visual elements have been the subject of many contemporary studies. The elements tested in the study were: illustration, graphics, color, and elements of the package. On the contrary, illustration, graphics, colors, and elements of the package had a significant impact on the choices. Participants preferred illustration over photography, concrete pattern over abstract and vivid colors over dull. These results can be used as guidelines in marketing and design. The research model was built and tested to show the impact of visual and verbal package features on consumer purchase decisions, taking into account that a package can be viewed as a collection of distinct aspects expressing different messages to a consumer. In this study, we used a survey to gather information on visual elements design (graphic design, color, and illustration), user impression (attention, purchase, and repurchase), and personal experience (emotions evoked and useful benefits). When it comes to packaging responses, there is a distinction between professional rank and age involvement. The data also imply that different features of package design are associated with varied benefits.
format	Thesis
qualification_level	Bachelor degree
author	Zulkefly, Nor Fazlyn
author_facet	Zulkefly, Nor Fazlyn
author_sort	Zulkefly, Nor Fazlyn
title	The impact of visual elements on Kula cakes packaging design / Nor Fazlyn Zulkefly
title_short	The impact of visual elements on Kula cakes packaging design / Nor Fazlyn Zulkefly
title_full	The impact of visual elements on Kula cakes packaging design / Nor Fazlyn Zulkefly
title_fullStr	The impact of visual elements on Kula cakes packaging design / Nor Fazlyn Zulkefly
title_full_unstemmed	The impact of visual elements on Kula cakes packaging design / Nor Fazlyn Zulkefly
title_sort	impact of visual elements on kula cakes packaging design / nor fazlyn zulkefly
granting_institution	Universiti Teknologi Mara, Melaka
granting_department	Faculty of Art and Design
publishDate	2022
url	https://ir.uitm.edu.my/id/eprint/63374/1/63374.pdf
_version_	1783735320301273088

The impact of visual elements on Kula cakes packaging design / Nor Fazlyn Zulkefly

Similar Items