The impact of visual elements on Kula cakes packaging design / Nor Fazlyn Zulkefly

This study is proposed because it aims to the impact of visual elements design on kula cakes packaging upon consumer buying behavior. It studied the impact of visual elements on kula cakes packaging because packaging is one of the maximum essential and effective factors, which affects consumers’ buy...

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Bibliographic Details
Main Author: Zulkefly, Nor Fazlyn
Format: Thesis
Language:English
Published: 2022
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Online Access:https://ir.uitm.edu.my/id/eprint/63374/1/63374.pdf
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