The awareness about thalassemia disease through advertising campaigns among university students in Malaysia / Nur Syafiqah Abd Wahab

Thalassemia is a category of disorders in which the body is unable to produce enough and good blood volume. Changes in the genes that govern haemoglobin synthesis create this disease and the most prevalent genetic condition in Malaysia, and it can cause severe transfusion-dependent anaemia. With imp...

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Main Author:	Abd Wahab, Nur Syafiqah
Format:	Thesis
Language:	English
Published:	2022
Subjects:	Advertising campaigns Health Communication
Online Access:	https://ir.uitm.edu.my/id/eprint/63427/1/63427.pdf
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id	my-uitm-ir.63427
record_format	uketd_dc
spelling	my-uitm-ir.634272022-07-18T02:56:13Z The awareness about thalassemia disease through advertising campaigns among university students in Malaysia / Nur Syafiqah Abd Wahab 2022 Abd Wahab, Nur Syafiqah Advertising campaigns Public health. Hygiene. Preventive Medicine Health Communication Thalassemia is a category of disorders in which the body is unable to produce enough and good blood volume. Changes in the genes that govern haemoglobin synthesis create this disease and the most prevalent genetic condition in Malaysia, and it can cause severe transfusion-dependent anaemia. With improved patient care, the burden of thalassemia on Malaysian healthcare facilities will become more obvious in the future. This contradiction arises when the patient demographics change, with more long-term adult survivors requiring even more medical treatment. As a result, with the Ministry of Health's support, advertising conveying education and information are being produced. People in distant locations such as Sabah, on the other hand, who are less aware of the condition owing to geographical reasons, had the greatest rate of thalassemia patients in 2018 according to Mohd Ibrahim (2019). The goal of this study is to develop advertisements and campaign that will help to raise awareness about thalassemia sickness in the community. This study is based on data from a survey questionnaire that surveyed public perceptions of thalassemia illness awareness through a Malaysian advertising campaign. The information was evaluated to see how well the community knew about the condition. The majority of individuals are aware of the condition, but they do not undergo a blood test to determine whether or not they have thalassemia. Because the sickness is impossible to detect with the naked eye. 2022 Thesis https://ir.uitm.edu.my/id/eprint/63427/ https://ir.uitm.edu.my/id/eprint/63427/1/63427.pdf text en public degree Universiti Teknologi Mara, Melaka Faculty of Art and Design
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
topic	Advertising campaigns Advertising campaigns Health Communication
spellingShingle	Advertising campaigns Advertising campaigns Health Communication Abd Wahab, Nur Syafiqah The awareness about thalassemia disease through advertising campaigns among university students in Malaysia / Nur Syafiqah Abd Wahab
description	Thalassemia is a category of disorders in which the body is unable to produce enough and good blood volume. Changes in the genes that govern haemoglobin synthesis create this disease and the most prevalent genetic condition in Malaysia, and it can cause severe transfusion-dependent anaemia. With improved patient care, the burden of thalassemia on Malaysian healthcare facilities will become more obvious in the future. This contradiction arises when the patient demographics change, with more long-term adult survivors requiring even more medical treatment. As a result, with the Ministry of Health's support, advertising conveying education and information are being produced. People in distant locations such as Sabah, on the other hand, who are less aware of the condition owing to geographical reasons, had the greatest rate of thalassemia patients in 2018 according to Mohd Ibrahim (2019). The goal of this study is to develop advertisements and campaign that will help to raise awareness about thalassemia sickness in the community. This study is based on data from a survey questionnaire that surveyed public perceptions of thalassemia illness awareness through a Malaysian advertising campaign. The information was evaluated to see how well the community knew about the condition. The majority of individuals are aware of the condition, but they do not undergo a blood test to determine whether or not they have thalassemia. Because the sickness is impossible to detect with the naked eye.
format	Thesis
qualification_level	Bachelor degree
author	Abd Wahab, Nur Syafiqah
author_facet	Abd Wahab, Nur Syafiqah
author_sort	Abd Wahab, Nur Syafiqah
title	The awareness about thalassemia disease through advertising campaigns among university students in Malaysia / Nur Syafiqah Abd Wahab
title_short	The awareness about thalassemia disease through advertising campaigns among university students in Malaysia / Nur Syafiqah Abd Wahab
title_full	The awareness about thalassemia disease through advertising campaigns among university students in Malaysia / Nur Syafiqah Abd Wahab
title_fullStr	The awareness about thalassemia disease through advertising campaigns among university students in Malaysia / Nur Syafiqah Abd Wahab
title_full_unstemmed	The awareness about thalassemia disease through advertising campaigns among university students in Malaysia / Nur Syafiqah Abd Wahab
title_sort	awareness about thalassemia disease through advertising campaigns among university students in malaysia / nur syafiqah abd wahab
granting_institution	Universiti Teknologi Mara, Melaka
granting_department	Faculty of Art and Design
publishDate	2022
url	https://ir.uitm.edu.my/id/eprint/63427/1/63427.pdf
_version_	1783735323263500288

The awareness about thalassemia disease through advertising campaigns among university students in Malaysia / Nur Syafiqah Abd Wahab

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