The effectiveness of promoting small business brand using multimedia platform: promotion motive / Nureen Nadzira Harulisam

Many types of multimedia platforms can be enhanced in various fields, especially in promotion motives. It is a pity for Malaysians who do not know about their existence, especially during this pandemic, as many people have started the business to survive. Government and non-government bodies have un...

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Bibliographic Details
Main Author:	Harulisam, Nureen Nadzira
Format:	Thesis
Language:	English
Published:	2022
Subjects:	Consumer behavior Consumers' preferences Consumer research Including consumer profiling Multimedia systems
Online Access:	https://ir.uitm.edu.my/id/eprint/63561/1/63561.pdf
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id	my-uitm-ir.63561
record_format	uketd_dc
spelling	my-uitm-ir.635612022-07-18T03:06:15Z The effectiveness of promoting small business brand using multimedia platform: promotion motive / Nureen Nadzira Harulisam 2022 Harulisam, Nureen Nadzira Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Multimedia systems Many types of multimedia platforms can be enhanced in various fields, especially in promotion motives. It is a pity for Malaysians who do not know about their existence, especially during this pandemic, as many people have started the business to survive. Government and non-government bodies have undertaken various initiatives to raise awareness about multimedia among the public. The awareness that is trying to be applied is not limited to the multimedia platform as it has quickly advanced from time to time. Multimedia platforms have played significant roles in promotion motives, especially for small businesses like the "Aku dan Nasi Lemak" brand. A well-played multimedia platform can enhance more, especially the promotion motive. To produce a good and attractive brand, the principles and elements of art need to be on multimedia platforms. In this paper, the researcher has studied several multimedia platforms and their effectiveness on small businesses like the "Aku dan Nasi Lemak" brand, especially on promotion motives. Hopefully, this paper’s findings, scope, and limitations will guide future research. 2022 Thesis https://ir.uitm.edu.my/id/eprint/63561/ https://ir.uitm.edu.my/id/eprint/63561/1/63561.pdf text en public degree Universiti Teknologi Mara, Melaka Faculty of Art and Design
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
topic	Consumer behavior Consumers' preferences Consumer research Including consumer profiling Multimedia systems
spellingShingle	Consumer behavior Consumers' preferences Consumer research Including consumer profiling Multimedia systems Harulisam, Nureen Nadzira The effectiveness of promoting small business brand using multimedia platform: promotion motive / Nureen Nadzira Harulisam
description	Many types of multimedia platforms can be enhanced in various fields, especially in promotion motives. It is a pity for Malaysians who do not know about their existence, especially during this pandemic, as many people have started the business to survive. Government and non-government bodies have undertaken various initiatives to raise awareness about multimedia among the public. The awareness that is trying to be applied is not limited to the multimedia platform as it has quickly advanced from time to time. Multimedia platforms have played significant roles in promotion motives, especially for small businesses like the "Aku dan Nasi Lemak" brand. A well-played multimedia platform can enhance more, especially the promotion motive. To produce a good and attractive brand, the principles and elements of art need to be on multimedia platforms. In this paper, the researcher has studied several multimedia platforms and their effectiveness on small businesses like the "Aku dan Nasi Lemak" brand, especially on promotion motives. Hopefully, this paper’s findings, scope, and limitations will guide future research.
format	Thesis
qualification_level	Bachelor degree
author	Harulisam, Nureen Nadzira
author_facet	Harulisam, Nureen Nadzira
author_sort	Harulisam, Nureen Nadzira
title	The effectiveness of promoting small business brand using multimedia platform: promotion motive / Nureen Nadzira Harulisam
title_short	The effectiveness of promoting small business brand using multimedia platform: promotion motive / Nureen Nadzira Harulisam
title_full	The effectiveness of promoting small business brand using multimedia platform: promotion motive / Nureen Nadzira Harulisam
title_fullStr	The effectiveness of promoting small business brand using multimedia platform: promotion motive / Nureen Nadzira Harulisam
title_full_unstemmed	The effectiveness of promoting small business brand using multimedia platform: promotion motive / Nureen Nadzira Harulisam
title_sort	effectiveness of promoting small business brand using multimedia platform: promotion motive / nureen nadzira harulisam
granting_institution	Universiti Teknologi Mara, Melaka
granting_department	Faculty of Art and Design
publishDate	2022
url	https://ir.uitm.edu.my/id/eprint/63561/1/63561.pdf
_version_	1783735338009624576

The effectiveness of promoting small business brand using multimedia platform: promotion motive / Nureen Nadzira Harulisam

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