Investigation of social media use in organisation on employee productivity / Ruzana Mohamad Saad

Social media is widely adopted in smaller and larger organisations today. Social media includes such Web sites as Facebook, YouTube, Twitter, Google+, Linkedln, Instagram and Pinterest has exploded and has transformed the way organisational operations and communication. In fact, Malaysian government...

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Main Author: Mohamad Saad, Ruzana
Format: Thesis
Language:English
Published: 2014
Subjects:
Online Access:https://ir.uitm.edu.my/id/eprint/63719/1/63719.pdf
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spelling my-uitm-ir.637192022-07-28T06:34:53Z Investigation of social media use in organisation on employee productivity / Ruzana Mohamad Saad 2014-07 Mohamad Saad, Ruzana Employee motivation Online social networks Social media is widely adopted in smaller and larger organisations today. Social media includes such Web sites as Facebook, YouTube, Twitter, Google+, Linkedln, Instagram and Pinterest has exploded and has transformed the way organisational operations and communication. In fact, Malaysian government agencies are using these social media as a tool of communication medium with their employees and the public. Previous studies have found that social media has led to many benefits to the employee productivity, creative thinking, knowledge sharing and effective collaboration and communication. Nonetheless, several studies found the opposite to be stronger as the implication of social media has given the negative impact on employee productivity and not bear organisational benefit when the employees spend most of their working time on social media creating and enhancing personal networks. The purpose of this study is to identify the frequency and impact of Facebook use among employees in the Malaysian Public Sector toward employee productivity. This study covers the scope of Facebook usage in the Malaysian Public Sector that located in Wilayah Persekutuan Putrajaya. To achieve this purpose, quantitative approach and questionnaire instrument are used to gather the data from the respondents. The findings show that the employees use Facebook daily within two (2) to three (3) hours in the office before started the work. The impacts of Facebook use in the organisation are work distraction, misuse of organisation resources, security risk exposure and policy enforcement. The findings may provide some key consideration to organisation to determine and take the great solution to ensure employee productivity will not impair by the use of Facebook. The understanding of the impacts from the Facebook usage will also give an awareness to employees to use this platform in a smart and correct way to increase the work productivity. 2014-07 Thesis https://ir.uitm.edu.my/id/eprint/63719/ https://ir.uitm.edu.my/id/eprint/63719/1/63719.pdf text en public masters Universiti Teknologi MARA Faculty of Computer and Mathematical Sciences Taslim, Jamaliah
institution Universiti Teknologi MARA
collection UiTM Institutional Repository
language English
advisor Taslim, Jamaliah
topic Employee motivation
Online social networks
spellingShingle Employee motivation
Online social networks
Mohamad Saad, Ruzana
Investigation of social media use in organisation on employee productivity / Ruzana Mohamad Saad
description Social media is widely adopted in smaller and larger organisations today. Social media includes such Web sites as Facebook, YouTube, Twitter, Google+, Linkedln, Instagram and Pinterest has exploded and has transformed the way organisational operations and communication. In fact, Malaysian government agencies are using these social media as a tool of communication medium with their employees and the public. Previous studies have found that social media has led to many benefits to the employee productivity, creative thinking, knowledge sharing and effective collaboration and communication. Nonetheless, several studies found the opposite to be stronger as the implication of social media has given the negative impact on employee productivity and not bear organisational benefit when the employees spend most of their working time on social media creating and enhancing personal networks. The purpose of this study is to identify the frequency and impact of Facebook use among employees in the Malaysian Public Sector toward employee productivity. This study covers the scope of Facebook usage in the Malaysian Public Sector that located in Wilayah Persekutuan Putrajaya. To achieve this purpose, quantitative approach and questionnaire instrument are used to gather the data from the respondents. The findings show that the employees use Facebook daily within two (2) to three (3) hours in the office before started the work. The impacts of Facebook use in the organisation are work distraction, misuse of organisation resources, security risk exposure and policy enforcement. The findings may provide some key consideration to organisation to determine and take the great solution to ensure employee productivity will not impair by the use of Facebook. The understanding of the impacts from the Facebook usage will also give an awareness to employees to use this platform in a smart and correct way to increase the work productivity.
format Thesis
qualification_level Master's degree
author Mohamad Saad, Ruzana
author_facet Mohamad Saad, Ruzana
author_sort Mohamad Saad, Ruzana
title Investigation of social media use in organisation on employee productivity / Ruzana Mohamad Saad
title_short Investigation of social media use in organisation on employee productivity / Ruzana Mohamad Saad
title_full Investigation of social media use in organisation on employee productivity / Ruzana Mohamad Saad
title_fullStr Investigation of social media use in organisation on employee productivity / Ruzana Mohamad Saad
title_full_unstemmed Investigation of social media use in organisation on employee productivity / Ruzana Mohamad Saad
title_sort investigation of social media use in organisation on employee productivity / ruzana mohamad saad
granting_institution Universiti Teknologi MARA
granting_department Faculty of Computer and Mathematical Sciences
publishDate 2014
url https://ir.uitm.edu.my/id/eprint/63719/1/63719.pdf
_version_ 1783735343182249984