Multi level distributors perceptions on mobile commerce / ShahrulNizam Ahmad

The purpose of this research was to determine the perceptions of Multi Level Distributors on Mobile Commerce. TAM (technology acceptance model) for wireless internet model was tested in verifying its applicability and relevancy of the research model constructs in determining the distributors' p...

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Main Author:	Ahmad, ShahrulNizam
Format:	Thesis
Language:	English
Published:	2006
Online Access:	https://ir.uitm.edu.my/id/eprint/63724/1/63724.pdf
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id	my-uitm-ir.63724
record_format	uketd_dc
spelling	my-uitm-ir.637242024-03-25T03:59:46Z Multi level distributors perceptions on mobile commerce / ShahrulNizam Ahmad 2006 Ahmad, ShahrulNizam The purpose of this research was to determine the perceptions of Multi Level Distributors on Mobile Commerce. TAM (technology acceptance model) for wireless internet model was tested in verifying its applicability and relevancy of the research model constructs in determining the distributors' perceptions on mobile commerce. In addition, this research also aimed to identify the distributor's preferred sales and business applications that could be implemented in mobile commerce for the multi level marketing sector. This research employed a 'Questionnaires method' and targeted all level of distributors from one of the biggest Shaklee's group in Malaysia which called as Shaklee Dynamic Family Group. A final sample of 42 responses out of 70 distributed questionnaires was analyzed. TAM (technology acceptance model) for wireless internet model was found to be applicable and relevant to determine the distributors' perceptions on mobile commerce. The results indicated that the majority of the distributors were innovative and exposed to the internet technology. This group of distributors had also given positive perceptions on mobile commerce. In addition, the result also indicated the distributors' preferred sales and business applications that could be implemented for mobile commerce. Overall, the research results had given a positive signs for creating mobile commerce as a new business channel for multi level marketing in the future. 2006 Thesis https://ir.uitm.edu.my/id/eprint/63724/ https://ir.uitm.edu.my/id/eprint/63724/1/63724.pdf text en public masters Universiti Teknologi MARA (UiTM) Faculty of Computer and Mathematical Sciences Nasir, Kalsom
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
advisor	Nasir, Kalsom
description	The purpose of this research was to determine the perceptions of Multi Level Distributors on Mobile Commerce. TAM (technology acceptance model) for wireless internet model was tested in verifying its applicability and relevancy of the research model constructs in determining the distributors' perceptions on mobile commerce. In addition, this research also aimed to identify the distributor's preferred sales and business applications that could be implemented in mobile commerce for the multi level marketing sector. This research employed a 'Questionnaires method' and targeted all level of distributors from one of the biggest Shaklee's group in Malaysia which called as Shaklee Dynamic Family Group. A final sample of 42 responses out of 70 distributed questionnaires was analyzed. TAM (technology acceptance model) for wireless internet model was found to be applicable and relevant to determine the distributors' perceptions on mobile commerce. The results indicated that the majority of the distributors were innovative and exposed to the internet technology. This group of distributors had also given positive perceptions on mobile commerce. In addition, the result also indicated the distributors' preferred sales and business applications that could be implemented for mobile commerce. Overall, the research results had given a positive signs for creating mobile commerce as a new business channel for multi level marketing in the future.
format	Thesis
qualification_level	Master's degree
author	Ahmad, ShahrulNizam
spellingShingle	Ahmad, ShahrulNizam Multi level distributors perceptions on mobile commerce / ShahrulNizam Ahmad
author_facet	Ahmad, ShahrulNizam
author_sort	Ahmad, ShahrulNizam
title	Multi level distributors perceptions on mobile commerce / ShahrulNizam Ahmad
title_short	Multi level distributors perceptions on mobile commerce / ShahrulNizam Ahmad
title_full	Multi level distributors perceptions on mobile commerce / ShahrulNizam Ahmad
title_fullStr	Multi level distributors perceptions on mobile commerce / ShahrulNizam Ahmad
title_full_unstemmed	Multi level distributors perceptions on mobile commerce / ShahrulNizam Ahmad
title_sort	multi level distributors perceptions on mobile commerce / shahrulnizam ahmad
granting_institution	Universiti Teknologi MARA (UiTM)
granting_department	Faculty of Computer and Mathematical Sciences
publishDate	2006
url	https://ir.uitm.edu.my/id/eprint/63724/1/63724.pdf
_version_	1804889658876755968

Multi level distributors perceptions on mobile commerce / ShahrulNizam Ahmad

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