Business intelligence model for telecommunication industry in Malaysia / Nadiatul Syafinaz Malahi

Telecommunication industry in todays environment is very challenging. Thus it is crucial for telecommuncation companies to sustain in a very competitive marketplace. One of the solutions available is by using business intelligence (BI) in decision making. The usage of BI in foreign telecommunication...

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Main Author:	Malahi, Nadiatul Syafinaz
Format:	Thesis
Language:	English
Published:	2012
Subjects:	Business Telecommunication
Online Access:	https://ir.uitm.edu.my/id/eprint/63793/1/63793.pdf
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id	my-uitm-ir.63793
record_format	uketd_dc
spelling	my-uitm-ir.637932024-06-28T09:26:15Z Business intelligence model for telecommunication industry in Malaysia / Nadiatul Syafinaz Malahi 2012-01 Malahi, Nadiatul Syafinaz Business Telecommunication Telecommunication industry in todays environment is very challenging. Thus it is crucial for telecommuncation companies to sustain in a very competitive marketplace. One of the solutions available is by using business intelligence (BI) in decision making. The usage of BI in foreign telecommunication industry assist in understand the customer behavior to address customer churn issue. However, there are limited studies on the implementation of business intelligence in Malaysia Telecommunication industry so this research aim is to explore on the role of business intelligence in decision making among telecommunication companies in Malaysia context. Qualitative approach is used to understand the business intelligence practice in three case studies. From the analysis found that Telco in Malaysia used business intelligence in two dimensions which are network dimensions and busines dimensions. Network dimension concern on two kinds of analysis which are network availability analysis and network performance analysis while in business dimension include five types of analysis which are marketing analysis, financial analysis, sales/billing analysis, customer analysis and fraud management analysis. These analysis components are used by Telco in the decision making. A business intelligence model is developed to illustrate the process of business intelligence among Telco in Malaysia. 2012-01 Thesis https://ir.uitm.edu.my/id/eprint/63793/ https://ir.uitm.edu.my/id/eprint/63793/1/63793.pdf text en public masters Universiti Teknologi MARA Faculty of Computer and Mathematical Sciences Haron, Haryani (Assoc. Prof. Dr)
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
advisor	Haron, Haryani (Assoc. Prof. Dr)
topic	Business Telecommunication
spellingShingle	Business Telecommunication Malahi, Nadiatul Syafinaz Business intelligence model for telecommunication industry in Malaysia / Nadiatul Syafinaz Malahi
description	Telecommunication industry in todays environment is very challenging. Thus it is crucial for telecommuncation companies to sustain in a very competitive marketplace. One of the solutions available is by using business intelligence (BI) in decision making. The usage of BI in foreign telecommunication industry assist in understand the customer behavior to address customer churn issue. However, there are limited studies on the implementation of business intelligence in Malaysia Telecommunication industry so this research aim is to explore on the role of business intelligence in decision making among telecommunication companies in Malaysia context. Qualitative approach is used to understand the business intelligence practice in three case studies. From the analysis found that Telco in Malaysia used business intelligence in two dimensions which are network dimensions and busines dimensions. Network dimension concern on two kinds of analysis which are network availability analysis and network performance analysis while in business dimension include five types of analysis which are marketing analysis, financial analysis, sales/billing analysis, customer analysis and fraud management analysis. These analysis components are used by Telco in the decision making. A business intelligence model is developed to illustrate the process of business intelligence among Telco in Malaysia.
format	Thesis
qualification_level	Master's degree
author	Malahi, Nadiatul Syafinaz
author_facet	Malahi, Nadiatul Syafinaz
author_sort	Malahi, Nadiatul Syafinaz
title	Business intelligence model for telecommunication industry in Malaysia / Nadiatul Syafinaz Malahi
title_short	Business intelligence model for telecommunication industry in Malaysia / Nadiatul Syafinaz Malahi
title_full	Business intelligence model for telecommunication industry in Malaysia / Nadiatul Syafinaz Malahi
title_fullStr	Business intelligence model for telecommunication industry in Malaysia / Nadiatul Syafinaz Malahi
title_full_unstemmed	Business intelligence model for telecommunication industry in Malaysia / Nadiatul Syafinaz Malahi
title_sort	business intelligence model for telecommunication industry in malaysia / nadiatul syafinaz malahi
granting_institution	Universiti Teknologi MARA
granting_department	Faculty of Computer and Mathematical Sciences
publishDate	2012
url	https://ir.uitm.edu.my/id/eprint/63793/1/63793.pdf
_version_	1804889659626487808

Business intelligence model for telecommunication industry in Malaysia / Nadiatul Syafinaz Malahi

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