The advantage of rebranding food and beverage business / Nurelyza Shaheera Anwar Fuad

Rebranding is about an identity that sets apart from the competition and present the memorable impression and give an advantage to refreshing the look and feel with the ability to reach others. The purpose of this study is to focus on the advantage of rebranding food and beverage business. Every com...

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Bibliographic Details
Main Author:	Anwar Fuad, Nurelyza Shaheera
Format:	Thesis
Language:	English
Published:	2022
Subjects:	Marketing research Marketing research companies Sales forecasting Packaging
Online Access:	https://ir.uitm.edu.my/id/eprint/63853/1/63853.pdf
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id	my-uitm-ir.63853
record_format	uketd_dc
spelling	my-uitm-ir.638532022-07-18T03:20:06Z The advantage of rebranding food and beverage business / Nurelyza Shaheera Anwar Fuad 2022 Anwar Fuad, Nurelyza Shaheera Marketing research. Marketing research companies. Sales forecasting Market surveys. Including brand choice. Brand loyalty Packaging Rebranding is about an identity that sets apart from the competition and present the memorable impression and give an advantage to refreshing the look and feel with the ability to reach others. The purpose of this study is to focus on the advantage of rebranding food and beverage business. Every company has an identity but some company facing such fears to undertake the effort or rebrand. It demands internal reflection and a level of self-awareness, as a successful rebrand takes about the existing brand to be proceed as more of an evolution. To obtained information for this study, researcher used quantitative method to get respondent from target audience regarding to the issue. Researcher also used secondary data such as books, journals, articles, news and internet sources. This research will examine on how rebranding can be as advantages of food and beverages business to stay ahead from other competitors. At the end of this study, that rebranding has positive effects on consumer perceptions and can be used as a marketing tool in order to gain competitive advantages. 2022 Thesis https://ir.uitm.edu.my/id/eprint/63853/ https://ir.uitm.edu.my/id/eprint/63853/1/63853.pdf text en public degree Universiti Teknologi MARA, Melaka Faculty of Art and Design
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
topic	Marketing research Marketing research companies Sales forecasting Marketing research Marketing research companies Sales forecasting Packaging
spellingShingle	Marketing research Marketing research companies Sales forecasting Marketing research Marketing research companies Sales forecasting Packaging Anwar Fuad, Nurelyza Shaheera The advantage of rebranding food and beverage business / Nurelyza Shaheera Anwar Fuad
description	Rebranding is about an identity that sets apart from the competition and present the memorable impression and give an advantage to refreshing the look and feel with the ability to reach others. The purpose of this study is to focus on the advantage of rebranding food and beverage business. Every company has an identity but some company facing such fears to undertake the effort or rebrand. It demands internal reflection and a level of self-awareness, as a successful rebrand takes about the existing brand to be proceed as more of an evolution. To obtained information for this study, researcher used quantitative method to get respondent from target audience regarding to the issue. Researcher also used secondary data such as books, journals, articles, news and internet sources. This research will examine on how rebranding can be as advantages of food and beverages business to stay ahead from other competitors. At the end of this study, that rebranding has positive effects on consumer perceptions and can be used as a marketing tool in order to gain competitive advantages.
format	Thesis
qualification_level	Bachelor degree
author	Anwar Fuad, Nurelyza Shaheera
author_facet	Anwar Fuad, Nurelyza Shaheera
author_sort	Anwar Fuad, Nurelyza Shaheera
title	The advantage of rebranding food and beverage business / Nurelyza Shaheera Anwar Fuad
title_short	The advantage of rebranding food and beverage business / Nurelyza Shaheera Anwar Fuad
title_full	The advantage of rebranding food and beverage business / Nurelyza Shaheera Anwar Fuad
title_fullStr	The advantage of rebranding food and beverage business / Nurelyza Shaheera Anwar Fuad
title_full_unstemmed	The advantage of rebranding food and beverage business / Nurelyza Shaheera Anwar Fuad
title_sort	advantage of rebranding food and beverage business / nurelyza shaheera anwar fuad
granting_institution	Universiti Teknologi MARA, Melaka
granting_department	Faculty of Art and Design
publishDate	2022
url	https://ir.uitm.edu.my/id/eprint/63853/1/63853.pdf
_version_	1783735355657158656

The advantage of rebranding food and beverage business / Nurelyza Shaheera Anwar Fuad

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