Evaluation academic website using Kansei Engineering / Ahmad Luqman Ahmad Firdaus

Past literature had mention that emotion plays an important role in capturing visitor's attention into the website. Although currently design requirement that supports academic website, design requirement in developing academic website which embeds emotion is currently not many is available. In...

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Main Author: Ahmad Firdaus, Ahmad Luqman
Format: Thesis
Language:English
Published: 2016
Online Access:https://ir.uitm.edu.my/id/eprint/63959/1/63959.PDF
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spelling my-uitm-ir.639592023-08-28T01:48:39Z Evaluation academic website using Kansei Engineering / Ahmad Luqman Ahmad Firdaus 2016 Ahmad Firdaus, Ahmad Luqman Past literature had mention that emotion plays an important role in capturing visitor's attention into the website. Although currently design requirement that supports academic website, design requirement in developing academic website which embeds emotion is currently not many is available. In this study, Kansei Engineering will be used to embeds emotion in academic website. This study represents on how to formulate design requirement that could develop academic website that embeds emotion. This experiment is conducted using 5-SD scale form using 6 keywords that had been finalized based on website from top ranking university. Later, the data was analyzed using PC Analysis, Factor Analysis (FA) and Partial Least Square Analysis(PLS) to proposed new design guide for academic websites. In this study, the objectives are able to identify the emotion structure in academic website, the influence of design elements and to propose design guide that embeds target emotion in academic website. The main significant for this study goes to website designer in developing academic website based on the design requirement provided. By following the design guide prepared, the website could attract related people especially the group of academic researchers. As a result of this study, emotion structure and the influence of design element in academic website had been identified and the design guide to enables target emotion in academic website are also proposed in this study. 2016 Thesis https://ir.uitm.edu.my/id/eprint/63959/ https://ir.uitm.edu.my/id/eprint/63959/1/63959.PDF text en public masters Universiti Teknologi MARA (UiTM) Faculty of Computer and Mathematical Sciences Mohd Lokman, Anitawati (Assoc. Prof.)
institution Universiti Teknologi MARA
collection UiTM Institutional Repository
language English
advisor Mohd Lokman, Anitawati (Assoc. Prof.)
description Past literature had mention that emotion plays an important role in capturing visitor's attention into the website. Although currently design requirement that supports academic website, design requirement in developing academic website which embeds emotion is currently not many is available. In this study, Kansei Engineering will be used to embeds emotion in academic website. This study represents on how to formulate design requirement that could develop academic website that embeds emotion. This experiment is conducted using 5-SD scale form using 6 keywords that had been finalized based on website from top ranking university. Later, the data was analyzed using PC Analysis, Factor Analysis (FA) and Partial Least Square Analysis(PLS) to proposed new design guide for academic websites. In this study, the objectives are able to identify the emotion structure in academic website, the influence of design elements and to propose design guide that embeds target emotion in academic website. The main significant for this study goes to website designer in developing academic website based on the design requirement provided. By following the design guide prepared, the website could attract related people especially the group of academic researchers. As a result of this study, emotion structure and the influence of design element in academic website had been identified and the design guide to enables target emotion in academic website are also proposed in this study.
format Thesis
qualification_level Master's degree
author Ahmad Firdaus, Ahmad Luqman
spellingShingle Ahmad Firdaus, Ahmad Luqman
Evaluation academic website using Kansei Engineering / Ahmad Luqman Ahmad Firdaus
author_facet Ahmad Firdaus, Ahmad Luqman
author_sort Ahmad Firdaus, Ahmad Luqman
title Evaluation academic website using Kansei Engineering / Ahmad Luqman Ahmad Firdaus
title_short Evaluation academic website using Kansei Engineering / Ahmad Luqman Ahmad Firdaus
title_full Evaluation academic website using Kansei Engineering / Ahmad Luqman Ahmad Firdaus
title_fullStr Evaluation academic website using Kansei Engineering / Ahmad Luqman Ahmad Firdaus
title_full_unstemmed Evaluation academic website using Kansei Engineering / Ahmad Luqman Ahmad Firdaus
title_sort evaluation academic website using kansei engineering / ahmad luqman ahmad firdaus
granting_institution Universiti Teknologi MARA (UiTM)
granting_department Faculty of Computer and Mathematical Sciences
publishDate 2016
url https://ir.uitm.edu.my/id/eprint/63959/1/63959.PDF
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