The analysis of misleading headline and body copy in Malaysian cosmetic product advertisement: the consumer views / Siti Nur Aishah Mohd Idrus

Human beauty is a societal construct that appeals to both the face and the body. The use of cosmetics is a common alteration to one's look. This study is proposed because it aims to analyze the consumer's point of view on misleading headlines and body copy in Malaysian cosmetic product adv...

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Bibliographic Details
Main Author:	Mohd Idrus, Siti Nur Aishah
Format:	Thesis
Language:	English
Published:	2022
Subjects:	Beauty Personal Advertising Cosmetics
Online Access:	https://ir.uitm.edu.my/id/eprint/64016/1/64016.pdf
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id	my-uitm-ir.64016
record_format	uketd_dc
spelling	my-uitm-ir.640162022-07-24T00:23:56Z The analysis of misleading headline and body copy in Malaysian cosmetic product advertisement: the consumer views / Siti Nur Aishah Mohd Idrus 2022 Mohd Idrus, Siti Nur Aishah Beauty, Personal Advertising Cosmetics Human beauty is a societal construct that appeals to both the face and the body. The use of cosmetics is a common alteration to one's look. This study is proposed because it aims to analyze the consumer's point of view on misleading headlines and body copy in Malaysian cosmetic product advertisements. The question for these three types of issues is the relationship between the misleading advertisement by the advertiser and its impact on the consumer in the market. Second, how to help people understand misleading advertisements, and lastly, why do misleading headlines and body copy in Malaysian cosmetic product advertisements impact the product brand. This study also demonstrates three objectives of the study. The first is to identify the relationship between the advertiser's misleading in a cosmetic advertisement and its impact on the consumer in the market. Second, to create awareness regarding misleading cosmetic advertisements, consumers are faced with thousands of advertisements, making it difficult for businesses to establish a distinct position to attract consumer attention. The interview sessions were held by four respondents to determine the best way for the cosmetic sector in dealing with the misleading problem of headlines and body copy. The advertising set was selected as the primary focus of the study for numerous reasons, including the benefits and efficacy of advertising to Malaysian society. Based on the overall analysis and results, this study has come up with numerous research solutions as well as the benefits from research discoveries that are highlighted. This study shows that misleading advertisements lead to erroneous claims, influencing customer purchasing behavior. Raising awareness can control some parties, such as the government's role and some companies' beauty advertisements. 2022 Thesis https://ir.uitm.edu.my/id/eprint/64016/ https://ir.uitm.edu.my/id/eprint/64016/1/64016.pdf text en public degree Universiti Teknologi MARA, Melaka Faculty of Art and Design
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
topic	Beauty Personal Advertising Cosmetics
spellingShingle	Beauty Personal Advertising Cosmetics Mohd Idrus, Siti Nur Aishah The analysis of misleading headline and body copy in Malaysian cosmetic product advertisement: the consumer views / Siti Nur Aishah Mohd Idrus
description	Human beauty is a societal construct that appeals to both the face and the body. The use of cosmetics is a common alteration to one's look. This study is proposed because it aims to analyze the consumer's point of view on misleading headlines and body copy in Malaysian cosmetic product advertisements. The question for these three types of issues is the relationship between the misleading advertisement by the advertiser and its impact on the consumer in the market. Second, how to help people understand misleading advertisements, and lastly, why do misleading headlines and body copy in Malaysian cosmetic product advertisements impact the product brand. This study also demonstrates three objectives of the study. The first is to identify the relationship between the advertiser's misleading in a cosmetic advertisement and its impact on the consumer in the market. Second, to create awareness regarding misleading cosmetic advertisements, consumers are faced with thousands of advertisements, making it difficult for businesses to establish a distinct position to attract consumer attention. The interview sessions were held by four respondents to determine the best way for the cosmetic sector in dealing with the misleading problem of headlines and body copy. The advertising set was selected as the primary focus of the study for numerous reasons, including the benefits and efficacy of advertising to Malaysian society. Based on the overall analysis and results, this study has come up with numerous research solutions as well as the benefits from research discoveries that are highlighted. This study shows that misleading advertisements lead to erroneous claims, influencing customer purchasing behavior. Raising awareness can control some parties, such as the government's role and some companies' beauty advertisements.
format	Thesis
qualification_level	Bachelor degree
author	Mohd Idrus, Siti Nur Aishah
author_facet	Mohd Idrus, Siti Nur Aishah
author_sort	Mohd Idrus, Siti Nur Aishah
title	The analysis of misleading headline and body copy in Malaysian cosmetic product advertisement: the consumer views / Siti Nur Aishah Mohd Idrus
title_short	The analysis of misleading headline and body copy in Malaysian cosmetic product advertisement: the consumer views / Siti Nur Aishah Mohd Idrus
title_full	The analysis of misleading headline and body copy in Malaysian cosmetic product advertisement: the consumer views / Siti Nur Aishah Mohd Idrus
title_fullStr	The analysis of misleading headline and body copy in Malaysian cosmetic product advertisement: the consumer views / Siti Nur Aishah Mohd Idrus
title_full_unstemmed	The analysis of misleading headline and body copy in Malaysian cosmetic product advertisement: the consumer views / Siti Nur Aishah Mohd Idrus
title_sort	analysis of misleading headline and body copy in malaysian cosmetic product advertisement: the consumer views / siti nur aishah mohd idrus
granting_institution	Universiti Teknologi MARA, Melaka
granting_department	Faculty of Art and Design
publishDate	2022
url	https://ir.uitm.edu.my/id/eprint/64016/1/64016.pdf
_version_	1783735382997729280

The analysis of misleading headline and body copy in Malaysian cosmetic product advertisement: the consumer views / Siti Nur Aishah Mohd Idrus

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