The analysis of misleading headline and body copy in Malaysian cosmetic product advertisement: the consumer views / Siti Nur Aishah Mohd Idrus
Human beauty is a societal construct that appeals to both the face and the body. The use of cosmetics is a common alteration to one's look. This study is proposed because it aims to analyze the consumer's point of view on misleading headlines and body copy in Malaysian cosmetic product adv...
Saved in:
| 主要作者: | |
|---|---|
| 格式: | Thesis |
| 語言: | English |
| 出版: |
2022
|
| 主題: | |
| 在線閱讀: | https://ir.uitm.edu.my/id/eprint/64016/1/64016.pdf |
| 標簽: |
添加標簽
沒有標簽, 成為第一個標記此記錄!
|